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Launch Team Blog

Product Launch Guide & Communication Plan

Product Launch is Controlled Chaos

Whether you're a newby or a veteran of product launch planning, there's no denying the anticipation of opportunity and the stress of accomplishing all of the necessary tasks. As the launch date approaches, the flurry of activity increases, making it easy to overlook something or cut corners. Keeping track of who is responsible for what and when challenges even the most organized professionals. Many business leaders find it is in their best interest to seek external support to help organize and execute key activities.

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Topics: Business Insights, Marketing Strategy, Internal Communication, Product Launch

Tariffs and Other Troubles: How to Craft a Response Strategy for Tough News

Talk of a full-scale trade war between the US and China may sound dramatic, but the latest tariff applied to Chinese goods will have a major impact on the costs of materials coming to the US. The full list of affected goods, available here, includes fresh food and dry goods, consumer goods like hats and handbags, as well as a large list of manufacturing materials such as glass, aluminum, gold, electrical parts, and machinery.

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Topics: Company News, Internal Communication, Strategic Planning

5 Ways to Improve the Efficiency of Your Meetings

Whether virtual or in person, we’re spending our work lives in meetings that aren’t working. Research shows that 67% of meetings are ‘failures’, and have lost their primary reason–getting things done.

Where have our meetings gone wrong? Over time, the amount of time spent in meetings and number of meetings held has increased significantly. Daily, upwards of 11 million meetings are held in American businesses, averaging a time frame of 31-60 minutes. These longer meetings have led to a 10% increase in the time employees spend in meetings since 2000.

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Topics: Business Insights, Internal Communication, Branding and Identity, Strategic Planning

CRM Implementation: Preparing Your Team for CRM Adoption

Whether you’re choosing your first CRM or transitioning to a new one, it’s a big decision — one that will lead to even bigger impacts on your team. Training your team to use a CRM efficiently is as important as the data that will be kept in it. If they don’t know how to use it comfortably, the transition into a new CRM tool can be a difficult one.

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Topics: Internal Communication, CRM implementation

Internal Communication & Change Management: A Marketing Challenge?


Sometimes changing your brand demands real change internally. Your customer’s perception is reality, and a true brand can be seen and felt in every part of the organization.

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Topics: Marketing Strategy, Internal Communication

7 Tips on Crisis Communication Every Business Should Know

Lessons from Upstate Social Sessions 2017

Last month I attended Upstate Social Sessions, a day-long conference in Rochester, NY focused on social media. The event, now in its third year, included presentations by national and local professionals who have used social media successfully in their fields. A favorite session among attendees was “Don’t @ Me: Navigate Controversy, Conversation and Comments.” 

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Topics: Social Media, Internal Communication, Branding and Identity

How to Use Internal Communication to Avoid Common Product Launch Traps

New product launch is risky, even for established companies with a defined product development and product launch process. In our work with high tech B2B companies, we’ve noticed a few places where companies often stumble.

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Topics: Internal Communication, Product Launch

Better Internal Communication Prevents Product Launch Failure

 

According to a recent study of new product development, 39% of new product launches failed. Often these failures occur when companies don’t have a clear marketing plan, but there are other reasons, too. Improved internal communications can head off a number of these causes.

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Topics: Internal Communication, Product Launch

Internal Communication for Product Launch: What Info Matters Most?

 

Selling to Internal Audiences

Preparing to introduce a new product or service is a significant undertaking for any business. You have invested considerable time, money, and resources in developing a great product, honing your message, and planning your marketing activities, and you want those efforts to pay off. Although the ultimate goal is to engage your external audience (potential customers) and get them to buy the product, it’s also important to get buy-in from your team.

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Topics: Business Insights, Internal Communication, Product Launch

Beer & Blog: Leading Successful Business Development in Technical Companies, with Lisa Belodoff

 

For today’s Beer & Blog, we spoke with Lisa Belodoff, vice president of business development at Rochester Precision Optics. Lisa has worked in sales and marketing throughout the optics and photonics industry, helping to build LightWorks Optics for successful exit, working in fiber infrastructure at CABLExpress and in medical devices at Masimo. She is a driver of change and growth, and we’re honored to collaborate with her.

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Topics: Optics, Business Insights, Change and Innovation, Internal Communication, Beer & Blog (interviews)