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Launch Team Blog

7 Tips on Crisis Communication Every Business Should Know

Lessons from Upstate Social Sessions 2017

Last month I attended Upstate Social Sessions, a day-long conference in Rochester, NY focused on social media. The event, now in its third year, included presentations by national and local professionals who have used social media successfully in their fields. A favorite session among attendees was “Don’t @ Me: Navigate Controversy, Conversation and Comments.” 

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Topics: Social Media, Internal Communication, Branding and Identity

How to Use Internal Communication to Avoid Common Product Launch Traps

New product launch is risky, even for established companies with a defined product development and product launch process. In our work with high tech B2B companies, we’ve noticed a few places where companies often stumble.

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Topics: Internal Communication, Product Launch

Better Internal Communication Prevents Product Launch Failure

 

According to a recent study of new product development, 39% of new product launches failed. Often these failures occur when companies don’t have a clear marketing plan, but there are other reasons, too. Improved internal communications can head off a number of these causes.

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Topics: Internal Communication, Product Launch

Internal Communication for Product Launch: What Info Matters Most?

 

Selling to Internal Audiences

Preparing to introduce a new product or service is a significant undertaking for any business. You have invested considerable time, money, and resources in developing a great product, honing your message, and planning your marketing activities, and you want those efforts to pay off. Although the ultimate goal is to engage your external audience (potential customers) and get them to buy the product, it’s also important to get buy-in from your team.

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Topics: Business Insights, Internal Communication, Product Launch

Beer & Blog: Leading Successful Business Development in Technical Companies, with Lisa Belodoff

 

For today’s Beer & Blog, we spoke with Lisa Belodoff, vice president of business development at Rochester Precision Optics. Lisa has worked in sales and marketing throughout the optics and photonics industry, helping to build LightWorks Optics for successful exit, working in fiber infrastructure at CABLExpress and in medical devices at Masimo. She is a driver of change and growth, and we’re honored to collaborate with her.

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Topics: Optics, Business Insights, Change and Innovation, Internal Communication, Beer & Blog (interviews)

Marketing Tip of the Week: Use Data to Improve Internal Communication [Video]

MTOTW #48: A data-driven approach can improve communication and alignment among members of your team, especially within your marketing and sales teams. A few key metrics and the right tools can help strengthen your lead generation and follow-up processes.

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Topics: Marketing Strategy, Internal Communication, Marketing Metrics, Sales

Improving Internal Communication in Product Launch: 5 Tips for Product Managers

The product manager’s role has changed a lot in recent years for many tech companies. While many managers take the path of engineering into a business role, they are often charged with running the product line like its own business.

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Topics: Internal Communication, Product Launch

Marketing Tip of the Week: Internal Communication Matters [Video]


Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you never miss a tip.

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Topics: Internal Communication, Product Launch

Marketing Tip of the Week: Getting B2B Customer Testimonials [Video]


Listen to your customers' stories in order to capitalize on compliments. 

 

Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you never miss a tip.

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Topics: Business Insights, Inbound Marketing, Marketing Strategy, Internal Communication, Client Relations

Marketing & Sales Alignment: A Prerequisite for Effective Lead Generation

Why is no one following up on my sales leads?

Your lead generation activities can result in hundreds of leads. Whether these leads are generated through inbound marketing, banner ads, social media promotion, or tradeshows, they are useless unless someone follows up with them. Many companies experience this problem where leads are generated then subsequently ignored.

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Topics: Business Insights, Inbound Marketing, Marketing Strategy, Internal Communication, Sales, Marketing and Sales Alignment