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Launch Team Blog

Marketing Tip of the Week: Getting B2B Customer Testimonials [Video]

Listen to your customers' stories in order to capitalize on compliments. 


Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you never miss a tip.

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Topics: Business Insights, Inbound Marketing, Client Relations, Marketing Strategy, Internal Communication

Marketing & Sales Alignment: A Prerequisite for Effective Lead Generation

Why is no one following up on my sales leads?

Your lead generation activities can result in hundreds of leads. Whether these leads are generated through inbound marketing, banner ads, social media promotion, or tradeshows, they are useless unless someone follows up with them. Many companies experience this problem where leads are generated then subsequently ignored.

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Topics: Business Insights, Inbound Marketing, Marketing Strategy, Internal Communication, Sales, Marketing and Sales Alignment

Trade Show Trip Tracker [Download] — For Better Trade Show Planning

Most of our clients attend at least one industry tradeshow every year. Tradeshows can be a great way for them to meet new prospects and leads, learn about emerging technology and techniques, and scope out competitors. Identifying and prioritizing these objectives is a major part of preparing for a show.

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Topics: Business Insights, Internal Communication, Trade Show Strategy

Successful Change Leadership, Without the Collateral Damage

The role of change agent is a tough one. Major organizational transitions are often accompanied by “slash and burn” practices that unintentionally sacrifice good people along the way, and no one wants to be the one doing the dirty work. Oftentimes C-level execs are brought in to get the job done and get out; other times the task is left up to HR.

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Topics: Business Insights, Change and Innovation, Internal Communication

Product Launch Plan & Communication: A Guide


Controlled Chaos

Whether you're a newby or a veteran of product launches, there's no denying the anticipation of opportunity along with the stress of accomplishing all of the tasks the launch team faces. As the launch date approaches, the flurry of activity increases, making it easy to overlook something or cut corners. Keeping track of who is responsible for what and when challenges even the most organized. Many business leaders find it is in their best interest to seek external support to help organize and execute key activities.

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Topics: Business Insights, Marketing Strategy, Internal Communication, Product Launch

Working From Home - Does the Innovation Process Suffer?

Marissa Mayer, CEO of Yahoo, is making a lot of headlines in bringing remote workers back to the office. The internal (company confidential) memos are all over the web, and everyone's talking about the fallout.

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Topics: Business Insights, Change and Innovation, Internal Communication

3 Lessons Learned from Customer Marketing Strategy Sessions

The Power of Planning

We’ve learned from experience that all too often, business planning takes place on the run – or not at all. People are busy and don’t take the time to sit down and formally talk strategy; but without a solid game plan, opportunities are missed and holes start to form in the pipeline.

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Topics: Marketing Strategy, Marketing Metrics, Business Insights, Internal Communication