Companies too often take a narrow approach to their market, which neglecting other lead generation tools for an integrated marketing approach.
Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you never miss a tip.
You’ve probably heard that quality content will serve as a magnet to attract visitors to your website. Once on your site, the visitor will (ideally) provide minimal information in order to download your valuable content.
In our previous post, we discussed some ways that your marketing and sales teams can work together to improve lead generation and lead follow-up. In this post we'll talk about how a few key metrics and the right automation tools can keep these activities on track.
A landing page is a webpage where your visitors “land” or are directed after clicking a call-to-action (e.g. a banner ad, promotion, free download) on your website, blog, social networks, etc. Per HubSpot’s definition, a landing page allows you to capture visitor information through a lead form.
Does email marketing still work? Yes, if it is the right type of emails. Of the copious messages you receive daily, which ones do you read? According to a study by MarketingSherpa, the email communications your customers actually value are directly tied to their transactions, i.e. the confirmation you receive when you place an order.
In a our recent blog post, Michele Nichols shared her observations of Optics + Photonics 2013 in terms of our clients' booth traffic and sales lead counts. Many of you have weighed in on your impressions by taking our O+P sales lead survey. And the results are in!
In March we reported the results of a sales lead survey gauging your success at Photonics West 2013. This month we’ve done the same with the SPIE Defense, Security & Sensing (DSS) show. Some of the results were consistent from show to show; however, attendees of DSS reported less lead success year over year and compared with Photonics West leads.
As good as our best intentions may be, most businesses experience leaks in their sales pipeline. Whether due to lack of understanding or poor processes, many companies unknowingly let leads and profits fall through the cracks. Here are the top three reasons for leaks we see with tech companies and what you can do about them:
Talk is cheap. You could have many promising conversations at tradeshows you attend, but those will mean nothing if you don’t follow up on your leads. Industry statistics indicate that approximately 80 percent of leads are left un-followed. Most exhibitors know that follow-up is something that should happen, but many lack the time or know-how to actually do it.
There has been considerable buzz lately about the importance of creating quality content as a way to attract and qualify online sales leads. The idea is that through online engagement, in which you share best practices and tips for your particular expertise, for example, you attract higher quality leads. But what kinds of content are considered “quality”, and is more necessarily better?
