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Launch Team Blog

Marketing Mix — Email That Gets Read: A Missed Sales Opportunity

Does email marketing still work? Yes, if it is the right type of emails. Of the copious messages you receive daily, which ones do you read? According to a study by MarketingSherpa, the email communications your customers actually value are directly tied to their transactions, i.e. the confirmation you receive when you place an order.

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Topics: Business Insights, Lead Generation, Marketing Mix, Client Relations, Email Marketing

SPIE Optics + Photonics Sales Lead Survey Results

Generating Qualified Sales Leads at Trade Shows

In a our recent blog post, Michele Nichols shared her observations of Optics + Photonics 2013 in terms of our clients' booth traffic and sales lead counts. Many of you have weighed in on your impressions by taking our O+P sales lead survey. And the results are in!

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Topics: Optics, Lead Generation, Trade Show Strategy

Survey Results: Fewer but comparably qualified leads at DSS vs. Photonics West

In March we reported the results of a sales lead survey gauging your success at Photonics West 2013. This month we’ve done the same with the SPIE Defense, Security & Sensing (DSS) show. Some of the results were consistent from show to show; however, attendees of DSS reported less lead success year over year and compared with Photonics West leads.

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Topics: Business Insights, Lead Generation, Trade Show Strategy, Marketing Metrics

The Top 3 Sales Pipeline Leaks - And How to Repair Them

As good as our best intentions may be, most businesses experience leaks in their sales pipeline. Whether due to lack of understanding or poor processes, many companies unknowingly let leads and profits fall through the cracks. Here are the top three reasons for leaks we see with tech companies and what you can do about them:

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Topics: Business Insights, Lead Generation, Marketing Strategy

Launch Solutions to Attend SPIE Defense, Security, and Sensing

PLS Launch Solutions to Attend SPIE DSS

DSS trade show

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Topics: Optics, Business Insights, Lead Generation, Trade Show Strategy

Spring Cleaning Series #1: Sprucing up your Contact Database

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Topics: Lead Generation, Marketing Strategy

Survey Says... Lead Generation Success Varies at Photonics West 2013

Tradeshow Marketing Survey Results At A Glance 

Earlier this month, we asked you to participate in our survey gauging your success at Photonics West 2013. Now the results are in, and we’re sharing what we learned with you. We’ve put them into a handy downloadable SlideShare presentation with charts (link at bottom of post) – so you can see just where you fall among others in the industry. We’ve also compiled some highlights and commentary on the results:

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Topics: Business Insights, Lead Generation, Social Media, Trade Show Strategy, Marketing Metrics

Got 5 minutes? We want to hear your thoughts on Photonics West 2013.

It has been three weeks since Photonics West, and, along with our clients who exhibited, we are busy with follow-up and trying to assess the effectiveness of our presence at this important event.

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Topics: Business Insights, Lead Generation, Trade Show Strategy, Marketing Metrics

Tradeshow Marketing - Best practices for tradeshow lead follow-up

Conversations to Conversions

Talk is cheap. You could have many promising conversations at tradeshows you attend, but those will mean nothing if you don’t follow up on your leads. Industry statistics indicate that approximately 80 percent of leads are left un-followed. Most exhibitors know that follow-up is something that should happen, but many lack the time or know-how to actually do it.

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Topics: Business Insights, Lead Generation, Marketing Strategy, Trade Show Strategy

5 Questions to Answer for Effective Content Marketing

What is Quality Content?

There has been considerable buzz lately about the importance of creating quality content as a way to attract and qualify online sales leads. The idea is that through online engagement, in which you share best practices and tips for your particular expertise, for example, you attract higher quality leads. But what kinds of content are considered “quality”, and is more necessarily better?

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Topics: Lead Generation, Marketing Strategy, Social Media, Content Development