Content Drives Website Traffic & Generates Qualified Sales Leads
Recently, HubSpot released their marketing benchmark report compiled from results of 7000+ HubSpot customers representing a wide range of industries - B2B and B2C. Using data collected in July and August 2012, HubSpot analyzed the relationships between key inbound marketing activities and the volume of traffic and leads that correlate with those activities. HubSpot analyzed website pages, landing pages, blogging, Twitter reach, and Facebook reach. The report provides insights by business type (B2B vs. B2C) and by company size (by number of employees).