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Launch Team Blog

B2B Marketing Strategy – HubSpot Marketing Benchmarks in Focus

Content Drives Website Traffic & Generates Qualified Sales Leads 

Recently, HubSpot released their marketing benchmark report compiled from results of 7000+ HubSpot customers representing a wide range of industries - B2B and B2C. Using data collected in July and August 2012, HubSpot analyzed the relationships between key inbound marketing activities and the volume of traffic and leads that correlate with those activities. HubSpot analyzed website pages, landing pages, blogging, Twitter reach, and Facebook reach. The report provides insights by business type (B2B vs. B2C) and by company size (by number of employees).

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Topics: Inbound Marketing, Lead Generation, Marketing Strategy, HubSpot

In Quest for Qualified Sales Leads

Generate Qualified Sales Leads

In a recently released Marketing Sherpa benchmark report on Lead Generation, two charts in the report excerpt caught my attention. In this study which was conducted in early 2012, over 1900 marketers weighed in on their lead generation initiatives and success.

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Topics: Business Insights, Lead Generation, Marketing Mix, Marketing Strategy, Trade Show Strategy

Sales Pipeline - What's behind the B2B deal size decline?

Sales Pipeline Under Pressure?

In a recent MarketingSherpa research article, we learn that the average deal size for B2B companies declined in 2011 compared to 2010. The following chart from the article shows clearly that deals less than $10,000 increased substantially while deals over $10,000 dropped accordingly.

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Topics: Business Insights, Lead Generation, Marketing Strategy