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Launch Team Blog

Marketing Metrics Play a Role in Marketing & Sales Alignment

I often hear from companies that their marketing team collects data for data's sake—that they are mired in the minutia of marketing analytics, which have little to no impact on the sales team. The marketing team in turn complains that the sales team doesn't take the time to put the data into the CRM, nor do they learn to use the CRM well enough to make use of the available data. The finger pointing is cyclical and can leave leadership in a quandary. In this case, I believe it is up to the marketer to prove the value of the data to the sales team.

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Topics: Marketing Metrics, Sales, Marketing and Sales Alignment

Using your HubSpot Dashboard to Make Smarter, Data-Driven Marketing Decisions

I like to start each day by opening up the HubSpot marketing dashboards for each of my client accounts. I take a look at the numbers, the most honest assessment of how an account’s inbound marketing activities are performing.

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Topics: Inbound Marketing, Marketing Metrics, HubSpot

Beer & Blog: Data-Driven Decisions in B2B Sales, with Tom McManus

Tom McManus, CEO of KegWorks, has worked to build a global, multi-channel, multi-brand corporation committed to “everything in the bar except the alcohol,” including their Line Logic and Behind the Bar brands.

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Topics: Inbound Marketing, Marketing Metrics, Sales, Beer & Blog (interviews)

3 Reasons Industrial & Manufacturing Companies Are Slow to Adopt Inbound Marketing

 

More and more companies are realizing that they can get better ROI from inbound marketing than traditional outbound strategies. In an age when most buyers prefer to do their own research before engaging your sales team, providing informative content is key. Content marketing is especially important in technical industries, where sales cycles are longer and engineers are often making purchase decisions. Yet many high tech companies still rely on an outbound marketing approach.

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Topics: Inbound Marketing, Marketing Strategy, Content Development, Marketing Metrics

Sales & Marketing Alignment – 4 Roadblocks to Inbound Sales Lead Follow-up & How to Get Past Them

 

When a tree falls in a forest and there is no one around to hear it...

Marketing can generate hundreds or thousands of leads through brilliant inbound marketing content, catchy banners, enticing emails, and stellar social media strategies, but if no one ever follows up with these leads, should they really be called leads? And what purpose do they serve?

Before you throw in the online lead generation towel, first reflect on the roadblocks that might be keeping Sales from following up on these leads. Once you understand the real challenges, you can then find ways to improve Marketing and Sales alignment for better follow-up.

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Topics: Inbound Marketing, Lead Generation, Marketing Metrics, Sales, Marketing and Sales Alignment

Marketing Tip of the Week: Track Metrics that Matter

MTOTW #54: There is a lot of data available that can help you assess whether or not your marketing strategies are working. But some metrics are more telling than others. Here are a few examples:

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Topics: Inbound Marketing, Marketing Metrics

7 Marketing Key Performance Indicators for Tech Companies

Our clients often ask us, what marketing metrics matter? How can you tell if your marketing efforts are doing enough to generate business opportunities? Ideally, you want to establish metrics that align with your business goals. While these objectives can vary from one industry or company to another, Launch Team has identified seven key performance indicators that are commonly valuable in assessing the effectiveness of a company’s marketing strategy.

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Topics: Marketing Metrics

Marketing Tip of the Week: Use Data to Improve Internal Communication [Video]

MTOTW #48: A data-driven approach can improve communication and alignment among members of your team, especially within your marketing and sales teams. A few key metrics and the right tools can help strengthen your lead generation and follow-up processes.

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Topics: Marketing Strategy, Internal Communication, Marketing Metrics, Sales

Marketing Tip of the Week: Expand Your Trade Show Marketing Metrics [Video]


How do you measure trade show success?

 

Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you never miss a tip.

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Topics: Marketing Strategy, Trade Show Strategy, Marketing Metrics

Marketing Tip of the Week: Know Your Web Traffic Sources [Video]


Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you never miss a tip.

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Topics: Inbound Marketing, Marketing Metrics