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Launch Team Blog

Writing Content for SEO & The Impact of Secure Search

The Changing Landscape of Organic Search

If you’ve been paying attention to the headlines over the past year or so, businesses, marketing agencies, SEO practitioners, and other online marketing enthusiasts predict that keyword research as we know it (or knew it), is rapidly diminishing in effectiveness. Keyword research has been the SEO go-to source for website optimization.

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Topics: SEO, Marketing Metrics, Content Development, Inbound Marketing

3 Lessons Learned from Customer Marketing Strategy Sessions

The Power of Planning

We’ve learned from experience that all too often, business planning takes place on the run – or not at all. People are busy and don’t take the time to sit down and formally talk strategy; but without a solid game plan, opportunities are missed and holes start to form in the pipeline.

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Topics: Marketing Strategy, Marketing Metrics, Business Insights, Internal Communication

Does Email Marketing Still Work?

Does Email Marketing Still Work?

Email marketing is passé. Business people are inundated with so much email. The chance of getting their attention is slim. Email marketing is being replaced with other channels including mobile and social media.

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Topics: Marketing Mix, Marketing Metrics, Email Marketing, Marketing Strategy

B2B Marketing Tactics in the Economic Downturn

Marketing Tactics in the Economic Downturn

Sometimes our biggest threats are our greatest opportunities. Those who embrace change can grow innovate, streamline and expand markets. As companies look to cut costs and optimize marketing spend, it pays to look at others’ plans for the new year:

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Topics: Marketing Strategy, SEO, Marketing Metrics, Business Insights