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Launch Team Blog

3 Lessons Learned from Customer Marketing Strategy Sessions

The Power of Planning

We’ve learned from experience that all too often, business planning takes place on the run – or not at all. People are busy and don’t take the time to sit down and formally talk strategy; but without a solid game plan, opportunities are missed and holes start to form in the pipeline.

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Topics: Business Insights, Marketing Strategy, Internal Communication, Marketing Metrics

Does Email Marketing Still Work?

Does Email Marketing Still Work?

Email marketing is passé. Business people are inundated with so much email. The chance of getting their attention is slim. Email marketing is being replaced with other channels including mobile and social media.

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Topics: Marketing Mix, Marketing Strategy, Marketing Metrics, Email Marketing

B2B Marketing Tactics in the Economic Downturn

Marketing Tactics in the Economic Downturn

Sometimes our biggest threats are our greatest opportunities. Those who embrace change can grow innovate, streamline and expand markets. As companies look to cut costs and optimize marketing spend, it pays to look at others’ plans for the new year:

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Topics: Business Insights, Marketing Strategy, Marketing Metrics, SEO