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2 min read

Marketing Metrics - Tracking the Impact of Not Provided

By John Veckerelli on Mon, Apr 01, 2013

Shifting Marketing Metrics?

Have you noticed that you have less organic search data available? In early February, we highlighted the impact of secure search on our organic search data in 2012. Approximately 31% of our organic search results were "(not provided)". This result means that people are accessing your site via secure search, which prevents you from seeing the search terms they used to find you. 

Topics: Business Insights Content Development Marketing Metrics SEO
3 min read

Writing Content for SEO & The Impact of Secure Search

By John Veckerelli on Fri, Feb 01, 2013

The Changing Landscape of Organic Search

If you’ve been paying attention to the headlines over the past year or so, businesses, marketing agencies, SEO practitioners, and other online marketing enthusiasts predict that keyword research as we know it (or knew it), is rapidly diminishing in effectiveness. Keyword research has been the SEO go-to source for website optimization.

Topics: Inbound Marketing Content Development Marketing Metrics SEO
4 min read

3 Lessons Learned from Customer Marketing Strategy Sessions

By John Veckerelli on Fri, Jan 18, 2013

The Power of Planning

We’ve learned from experience that all too often, business planning takes place on the run – or not at all. People are busy and don’t take the time to sit down and formally talk strategy; but without a solid game plan, opportunities are missed and holes start to form in the pipeline.

Topics: Business Insights Marketing Strategy Internal Communication Marketing Metrics
3 min read

Does Email Marketing Still Work?

By John Veckerelli on Wed, Aug 01, 2012

Does Email Marketing Still Work?

Email marketing is passé. Business people are inundated with so much email. The chance of getting their attention is slim. Email marketing is being replaced with other channels including mobile and social media.

Topics: Marketing Mix Marketing Strategy Marketing Metrics Email Marketing
1 min read

B2B Marketing Tactics in the Economic Downturn

By John Veckerelli on Fri, May 06, 2011

Marketing Tactics in the Economic Downturn

Sometimes our biggest threats are our greatest opportunities. Those who embrace change can grow innovate, streamline and expand markets. As companies look to cut costs and optimize marketing spend, it pays to look at others’ plans for the new year:

Topics: Business Insights Marketing Strategy Marketing Metrics SEO