image_110.jpg

Our Position

Launch Team Blog

5 Questions to Consider When Planning Your Marketing Budget

There's a lot more to budget planning than deciding how much to spend where. For some, it's setting a right-sized investment in marketing to match their growth goals. For others, it's optimizing their marketing budgets by shifting resources to what's working best todaynamely, online channels. This shift involves a broadened focus on bringing in leads through websites, targeted social media, regular blogging, opt-in email subscribers, etc.

Read More

Topics: Inbound Marketing, Marketing Mix, Marketing Strategy

Social Media Strategy: Why You Shouldn't Just Talk About Your Company

 

You know that guy at the party who is having a one-way conversation? Here's how to avoid being that guy.

Read More

Topics: Marketing Mix, Social Media, Client Relations

Midyear Marketing Reset: 10 Considerations for Q3

As we near the halfway point in the year, it’s worth taking a fresh look at your current marketing plan to identify what’s working and what might need adjusting. It’s OK to retire events, ads, and tactics that aren’t delivering great ROI and instead focus on those that are.

Read More

Topics: Marketing Mix, Marketing Strategy

Beer & Blog: Optics Industry Sales & Marketing Trends

 

Recently we spoke with Jeff Nichols, sales manager at PennWell, the organization that publishes Laser Focus World. Trade publications are valuable in reaching niche audiences like optics, photonics and lasers. Jeff is well regarded in these industries for being both practical and strategic in creating advertising plans. Though Jeff and Launch Team President Michele Nichols are not related, they have served many of the same companies, working to meet their advertising and marketing needs. Enjoying a craft beer (see below), they talked through trends in the optics industry right now.

Read More

Topics: Business Insights, Marketing Mix, Marketing Strategy, Beer & Blog (interviews)

Your Customer Base Is Changing — Are Your Marketing Tactics?

For the first time in over 100 years, there are four generations in the workforce. Differences in communication styles among these groups can have real implications for your marketing.

Read More

Topics: Marketing Mix, Marketing Strategy, Email Marketing

15 Signs Your Marketing Strategies are Old-School

Typewriters, boom boxes, floppy disks. What we thought would never be replaced, well, have been. Technology and media are constantly changing, and inevitably so are customers’ buying behaviors.

Read More

Topics: Marketing Mix, Marketing Strategy

Marketing Tip of the Week: 7 Tips for Better Business Videos [Video]

MTOTW #41: Using video as part of your content marketing can help you tell your brand story or explain a product application. But poor production can detract from even the most compelling story. Here are some tips to improve video quality.

Read More

Topics: Marketing Mix, Marketing Strategy, Content Development

Marketing Tip of the Week: Use the Marketing Roadmap to Plan Your Product Launch [Video]

MTOTW #37: We use our Marketing Roadmap with clients to help them plan the various marketing activities involved in a new product launch.

Read More

Topics: Marketing Mix, Marketing Strategy, Product Launch

Touch Is The 4th Dimension: Why Print Marketing Still Matters in 2016

Collateral has become something of a dirty word around the Launch office. When customers ask us for a brochure, it’s often because they feel like they ought to; it’s a cost of doing business rather than an asset or key part of their sales process. For traditional brochures, we’d tend to agree, but that’s not to say that print doesn’t have its place.

Read More

Topics: Marketing Mix, Trade Show Strategy, Branding and Identity

Marketing Budget Planning — 8 Things We’re Budgeting for in 2016

When I sit down to develop my marketing budget for the coming year, I begin by looking at what worked and what didn’t during the past year. I review my business plan and reflect on new tactics that may help achieve business objectives in a new way. I review my budgeting notes from the previous year to see if there is anything I cut out last year that I might be able to include this year.

Read More

Topics: Marketing Mix, Marketing Strategy