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3 min read

Seeking the Optimum High Tech B2B Marketing Mix

By John Veckerelli on Thu, Apr 05, 2012

How Do Benchmark High Tech Companies Allocate their Marketing Budgets?

In recent B2B Marketing Mix studies from Forrester, IDC, and others we can see how B2B high tech companies allocate their marketing dollars to fuel business growth. While these studies have strong representation by large high tech firms, the general trends and many of the specific findings are spot-on for small and midsize businesses alike.

Topics: Business Insights Marketing Mix Marketing Strategy
1 min read

Join us for: RRPC Seminar & Networking at PLS April 12

By Michele Nichols on Thu, Mar 22, 2012

Topics: Company News Marketing Mix Marketing Strategy
3 min read

B2B Marketing Mix - How Inbound Marketing Fits

By John Veckerelli on Tue, Mar 06, 2012

Last week in a press release, we announced signing an agreement with HubSpot, Inc., to resell their online marketing software platform and provide inbound marketing services to interested customers looking to increase qualified leads.

Topics: Business Insights Marketing Mix
2 min read

Marketing ROI - How to Tell if Your Email Marketing is Working

Wed, Feb 22, 2012

Does email marketing still work?

It's a recurring question we hear from our customers and the short answer is YES, if done well. An effective email campaign starts with:

Topics: Optics Marketing Mix Email Marketing
1 min read

Social Media's role in B2B Marketing

By John Veckerelli on Wed, Sep 28, 2011

How are B2B companies using social media?

Wondering what the “cool kids” are doing? Wondering how social media really relates to your business? You’re not alone. The promise of social media is real, but distinctly different for B2B companies.

Topics: Marketing Mix Social Media

Welcome to Our Position! - A B2B Marketing Resource Blog

By Michele Nichols on Fri, Mar 11, 2011

Welcome to the inaugural posting of the PLS blog. In marketing and software development, like much of life, everything changes, but lots stays the same. Look for lessons learned over years of working with companies of every size, in industries from high tech to optics. Their common denominators? B2B companies selling complex products or services, and a mission to:

Topics: Business Insights Marketing Mix Marketing Strategy