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Launch Team Blog

3 Best Practices for Increasing Medical Device Market Penetration

Recent research predicts that R&D expenditure for medical devices will grow to $34 billion by 2022, but top line growth is slowing. And while this increase in R&D investment is a positive sign, uncertainty in healthcare reform is causing some paralysis in the market. How can companies overcome this risk aversion and really sell?

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Topics: Marketing Strategy, Product Launch, Medical Device

Eating the Elephant: Marketing Tips for Product Managers

More than a Product Manager

The role of the product manager is increasingly important in industries like medical devices, where time to market is accelerating, and optics and photonics, where emerging markets are driving demand for product innovation.  

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Topics: Business Insights, Marketing Strategy

5 Questions to Consider When Planning Your Marketing Budget

There's a lot more to budget planning than deciding how much to spend where. For some, it's setting a right-sized investment in marketing to match their growth goals. For others, it's optimizing their marketing budgets by shifting resources to what's working best todaynamely, online channels. This shift involves a broadened focus on bringing in leads through websites, targeted social media, regular blogging, opt-in email subscribers, etc.

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Topics: Inbound Marketing, Marketing Mix, Marketing Strategy

Entrepreneur to Entrepreneur: Scalable Sales & Marketing Models

At a recent panel discussion, I was asked to share experiences in sales and marketing with an audience of Entrepreneurs’ Organization accelerator founders, along with fellow panelists Don Davis of Empire Automation Systems and Ron Valentine of ITX.

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Topics: Business Insights, Marketing Strategy, Sales

Emerging Market Strategy: Market Positioning for UAV

Just back from SPIE’s Defense & Commercial Sensing (DCS) conference in Anaheim, and preparing for XPONENTIAL in Dallas next month, we’re noticing that the emerging drone market presents real promise as well as challenges.

The optics, photonics, and imaging exhibitors at SPIE DCS share a common challenge with XPONENTIAL’s component exhibitors—a great deal of unknowns in:

  • UAV adoption curve
  • UAV applications to invest in
  • Requirements
  • Regulatory environment
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Topics: Marketing Strategy, Positioning

Gaining Traction in Emerging Markets: 10 Keys to Early Sales

Marketing Strategies for UAV, LIDAR, and Emerging Automation Markets

AUVSI Xponential 2017, the conference for unmanned technologies, drones, and robotics will be held May 8-11 in Dallas, TX. This year’s conference will feature more than 650 exhibitors and more than 200 courses covering the future of unmanned systems in energy, defense, automotive, wireless communications, and other industries.

Exhibitors and attendees, from optoelectronic component manufacturers to lasers and system integrators, have many common questions:

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Topics: Business Insights, Marketing Strategy

Photonics West 2017: Marketing Wins for Optics Companies

Our team had the honor to teach a course called “The New Sales Model” during this year’s Photonics West industry track. We shared sales and marketing “wins” from our clients in the industry and asked participants to do the same.

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Topics: Optics, Marketing Strategy

Photonics West 2017: Inbound Marketing for Optics Companies Q&A

Photonics West brings together more than 20,000 optics and photonics leaders from all over the world. SPIE’s industry track of courses is gaining momentum, and this year our team had the honor to teach “The New Sales Model.” There were some exceptional discussions among myself, Launch Team VP of Account Services Sarah Campagna, and sales and marketing professionals the industry. Couldn’t make the session? These attendee questions might provide some insight.

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Topics: Optics, Marketing Strategy, Sales

Define Your Strategic Plan in One Word

 

A Word to the “Whys”

You’re starting 2017 with a whole bunch of New Year’s resolutions for your business, gung-ho about your strategic plan. (Don’t have one yet? Download the one-page business plan.) A great plan has a clear vision and mission, a unique value proposition, measurable goals, and actions with accountabilities.

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Topics: Business Insights, Marketing Strategy

2016 in Review: Marketing Tips that Mattered to You

Most-Viewed Blog Posts

The data geeks in us love reviewing the year by the numbers. We identify what content was popular and useful to our audience so that we can continue to provide value in the new year. By views, here are the top 5 posts from 2016:

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Topics: Marketing Strategy