image_110.jpg

Our Position

Launch Team Blog

Gaining Traction in Emerging Markets: 10 Keys to Early Sales

Marketing Strategies for UAV, LIDAR, and Emerging Automation Markets

With this year's show coming up, we looked back at the success of AUVSI Xponential 2017, the conference for unmanned technologies, drones, and robotics. The show featured more than 650 exhibitors and more than 200 courses covering the future of unmanned systems in energy, defense, automotive, wireless communications, and other industries.

Exhibitors and attendees, from optoelectronic component manufacturers to lasers and system integrators, had many common questions:

Read More

Topics: Marketing Strategy, Business Insights

Photonics West 2017: Marketing Wins for Optics Companies

Our team had the honor to teach a course called “The New Sales Model” during this year’s Photonics West industry track. We shared sales and marketing “wins” from our clients in the industry and asked participants to do the same.

Read More

Topics: Optics, Marketing Strategy

Photonics West 2017: Inbound Marketing for Optics Companies Q&A

Photonics West brings together more than 20,000 optics and photonics leaders from all over the world. SPIE’s industry track of courses is gaining momentum, and this year our team had the honor to teach “The New Sales Model.” There were some exceptional discussions among myself, Launch Team VP of Account Services Sarah Campagna, and sales and marketing professionals the industry. Couldn’t make the session? These attendee questions might provide some insight.

Read More

Topics: Optics, Marketing Strategy, Sales

Define Your Strategic Plan in One Word

 

A Word to the “Whys”

You’re starting 2017 with a whole bunch of New Year’s resolutions for your business, gung-ho about your strategic plan. (Don’t have one yet? Download the one-page business plan.) A great plan has a clear vision and mission, a unique value proposition, measurable goals, and actions with accountabilities.

Read More

Topics: Marketing Strategy, Business Insights

2016 in Review: Marketing Tips that Mattered to You

Most-Viewed Blog Posts

The data geeks in us love reviewing the year by the numbers. We identify what content was popular and useful to our audience so that we can continue to provide value in the new year. By views, here are the top 5 posts from 2016:

Read More

Topics: Marketing Strategy

Creating a B2B Marketing Plan that Works

 

Elements of a Strong Marketing Strategy

In our work over the years, we’ve created many marketing plans and inherited dozens more. Most address the same basic components of a strategic marketing plan:

Read More

Topics: Marketing Strategy, Strategic Planning

12 Content Marketing & Sales Lessons Learned at HubSpot's INBOUND 2016

 

It was Michele, Aimee and Mandy’s turn to attend HubSpot’s INBOUND conference this year in Boston. Each year we send part of our team while the rest hold down the fort at the office. While every member has been through HubSpot’s extensive training and certification, the conference offers the chance to interact with thousands of HubSpot agency partners and customers and to hear their experience with inbound marketing. Here’s what we learned:

Read More

Topics: Inbound Marketing, Sales, Content Development, Marketing Strategy

Getting Early Wins from Your Inbound Marketing Strategy

 

Many business leaders, particularly in manufacturing and high tech companies, are skeptical of inbound marketing; they think it’s “squishy” and question its value to the business. While it does take time to see significant growth, even those just starting to implement inbound strategies can achieve some wins relatively quickly.

Read More

Topics: Marketing Strategy, Inbound Marketing, Lead Generation

Medical Device Product Launch Series: Marketing Lessons Heard at MEDTECH 2016

 

In our annual deep-dive into the medical device industry, Launch Team collaborates with technical documentation and training company Novatek, which serves medical device and other regulated industries. Read their take on MEDTECH 2016 on the Novatek blog.

 

This year’s MedTech conference in Albany provided interesting insight into the direction of the medical device industry. While the impending election holds the fate of things like the Affordable Care Act and medical device tax, other changes are clear. Defining a value proposition is more important than ever for medical device companies, and buying power is steadily shifting to consumers.

Read More

Topics: Medical Device, Marketing Strategy

Aligning Sales, Marketing & Customer Service: What Not to Do

 

According to a recent Gallup report, only 29% of B2B customers are engaged or feel a strong connection with the companies they buy from. Often a lack of engagement is caused by poor customer service or difficulty doing business with the company. This situation represents a significant loss of growth opportunities for B2Bs.

Read More

Topics: Sales, Marketing Strategy, Client Relations, Marketing and Sales Alignment