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Launch Team Blog

Three Ways HubSpot Users Are Leaving Money on the Table

 

Questioning the value of HubSpot? Wondering when you’ll see ROI? Inbound marketing does produce results, but it takes work to get it right. HubSpot customers, especially those just getting started with an inbound approach, often leave money on the table. Here are the most common reasons:

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Topics: Inbound Marketing, Marketing Strategy, HubSpot

Is HubSpot Worth It? The Answer Your CEO Doesn't Want to Hear

You’re nine months into a one-year contract with HubSpot, and suddenly your CEO has noticed the quarterly charge on the corporate card. He seems to have forgotten all of the “long game” conversations you had when you sold him on the idea and now just wants metrics. Is it working? What’s the ROI? Is it worth it?

The answer to these questions might be a simple and very common one: We haven’t put enough effort into it to actually tell.

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Topics: Inbound Marketing, Marketing Strategy, HubSpot

Milestones & Metrics for Product Launch Success

 

Hitting Your Product Launch Targets

New product launch has gotten more challenging in recent years. As corporations have cut back on true R&D, it’s often smaller companies bringing new technologies to market. Many companies experience resource challenges, unclear accountabilities, and ad hoc project teams with competing priorities.

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Topics: Marketing Strategy, Product Launch

Midyear Marketing Reset: 10 Considerations for Q3

As we near the halfway point in the year, it’s worth taking a fresh look at your current marketing plan to identify what’s working and what might need adjusting. It’s OK to retire events, ads, and tactics that aren’t delivering great ROI and instead focus on those that are.

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Topics: Marketing Mix, Marketing Strategy

Beer & Blog: Optics Industry Sales & Marketing Trends

 

Recently we spoke with Jeff Nichols, sales manager at PennWell, the organization that publishes Laser Focus World. Trade publications are valuable in reaching niche audiences like optics, photonics and lasers. Jeff is well regarded in these industries for being both practical and strategic in creating advertising plans. Though Jeff and Launch Team President Michele Nichols are not related, they have served many of the same companies, working to meet their advertising and marketing needs. Enjoying a craft beer (see below), they talked through trends in the optics industry right now.

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Topics: Business Insights, Marketing Mix, Marketing Strategy, Beer & Blog (interviews)

Marketing Tip of the Week: Ensure Product Launch Success with These Follow-up Tasks [Video]

MTOTW #52: After the official launch of your new product or service, there are a few key activities that can help ensure continued success:

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Topics: Lead Generation, Marketing Strategy, Product Launch

Marketing Tip of the Week: Optimize Your Website for Today's High Tech Buyer [Video]

MTOTW #51: In manufacturing in the U.S., nearly 40% of the workforce is up for retirement in the next few years. The next generation of technicians and engineers has different buying behaviors, which will likely affect how you sell to them.

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Topics: Inbound Marketing, Lead Generation, Marketing Strategy

Marketing Tip of the Week: Go Beyond Sales Prospecting with Social Media [Video]

MTOTW #50: Lots of salespeople use social media for prospecting, but it’s useful throughout all stages of the sales process.

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Topics: Marketing Strategy, Social Media, Sales

Marketing Tip of the Week: Include Customer Experience in Your Marketing Message [Video]

MTOTW #49: The experience a customer has with your brand can affect whether or not they’ll buy from you again, or recommend you to someone else. A recent study found that only 14% of large B2B organizations consider customer experience to be ingrained in their business.

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Topics: Marketing Strategy, Client Relations

Marketing Tip of the Week: Use Data to Improve Internal Communication [Video]

MTOTW #48: A data-driven approach can improve communication and alignment among members of your team, especially within your marketing and sales teams. A few key metrics and the right tools can help strengthen your lead generation and follow-up processes.

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Topics: Marketing Strategy, Internal Communication, Marketing Metrics, Sales