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Launch Team Blog

Meet Launch Team at Optics & MedTech Industry Events

 

The Launch team is gearing up to teach, learn and share at multiple industry events this fall.

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Topics: Optics, Company News, Medical Device

Medtech Conference Season — An Outlook on Medical Device & Manufacturing

MedicalDeviceProductLaunch_Novatek.jpgMichele Nichols, President of Launch Team, Inc. and Amy Castronova, President of Novatek Communications, are teaming up again this fall to bring you the latest in product launch, technical documentation, and marketing in medical devices and industrial manufacturing. In a series of blog posts, we’ll share industry and economic trends, emerging regulatory and business challenges, and best practices for overcoming those barriers to new product launch and adoption.

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Topics: Medical Device

Medtech Conference Season — Medical Device Industry by the Numbers

MedicalDeviceProductLaunch_Novatek.jpgMichele Nichols, President of Launch Team, Inc. and Amy Castronova, President of Novatek Communications, are teaming up again this fall to bring you the latest in product launch, technical documentation, and marketing in medical devices and industrial manufacturing. In a series of blog posts, we’ll share industry and economic trends, emerging regulatory and business challenges, and best practices for overcoming those barriers to new product launch and adoption.

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Topics: Medical Device

Medtech Conference Season — Differentiating Through Usability

Michele Nichols, President of Launch Team, Inc., and Amy Castronova, President of Novatek Communications, Inc., are teaming up again this fall to bring you the latest in product launch, technical documentation, training, and marketing trends in medical device and manufacturing. In a series of blog posts, we’ll share industry and economic trends, emerging regulatory and business challenges, and best practices for overcoming those barriers to new product launch and adoption.

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Topics: Business Insights, Medical Device, Positioning

Trends and Challenges in Medical Device Marketing and Sales

Michele Nichols, President of Launch Team, Inc., and Amy Castronova, President of Novatek Communications, Inc., are teaming up again this fall to bring you the latest in product launch, technical documentation, training, and marketing trends in medical device and manufacturing. In a series of blog posts, we’ll share industry and economic trends, emerging regulatory and business challenges, and best practices for overcoming those barriers to new product launch and adoption.

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Topics: Product Launch, Medical Device

7 Steps to Successful Medical Device Product Launch Implementation

MedicalDeviceProductLaunch_draft01For the month of October, we teamed up with the documentation experts at Novatek Communications to bring you a collection of resources for medical product launch. So far we've shared our insights on the changing medical device markettips for improving customer engagement, critical launch planning steps, and PR tips for product launch. This week, Novatek discusses best practices for the implementation and follow-up stages of a product launch.

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Topics: Product Launch, Medical Device

PR Tips for Medical Device Product Launch

MedicalDeviceProductLaunch_draft01

This month we've teamed up with the documentation experts at Novatek Communications to bring you a collection of resources for medical product launch. So far we've shared our insights on the changing medical device market, tips for improving customer engagement, and critical planning steps for product launch. 

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Topics: Business Insights, Marketing Strategy, Content Development, Product Launch, Medical Device

Medical Device Product Launch: 4 Critical Planning Steps

MedicalDeviceProductLaunch_draft01

This month we've teamed up with the documentation experts at Novatek Communications to bring you a collection of information for medical product launch. So far we've shared our insights on the changing medical device market, as well as some tips for improving customer engagement

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Topics: Product Launch, Medical Device

10 Tips for Connecting with Customers — Medical Device Product Launch Series

This month we've teamed up with the documentation experts at Novatek Communications to bring you a collection of information for medical product launch. Last week we shared our video on the changing medical device market. This week we revisit some of the emerging challenges and discuss the importance of effective customer engagement.  

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Topics: Business Insights, Marketing Strategy, Product Launch, Client Relations, Medical Device

Medical Device Product Launch: How to Reach Today's Customer [VIDEO]

The medical device industry has changed, and so have its customers. Slowing economic growth and shifting buying habits have made many device manufacturers rethink their go-to-market strategy. Content, customer engagement, and speed are all more important than ever when it comes to launching a new product. 

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Topics: Business Insights, Change and Innovation, Medical Device