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4 min read

State of the Optics & Photonics Industry: SPIE Summit Debrief

By Michele Nichols on Thu, Oct 05, 2023

Optics, Photonics, Quantum and Energy Industry Updates

This past week, 150 leaders of photonics company leaders met with government agency leaders to discuss policy and initiatives critical to:

Topics: Optics Business Insights
4 min read

Photonics Market Outlook: What's to Come in 2020

By Michele Nichols on Fri, Mar 06, 2020

This February, I was honored to present at SPIE Photonics West with other photonics industry experts. With business development (BD) and marketing tied up on the exhibition floor, sessions like our AR/VR Market Outlook, Photonics Outlook, and LFW’s Laser Marketplace, tended to attract C-level thinkers. Their strategies, experiences, and questions revealed some trends:

Topics: Optics Business Insights Strategic Planning Tariff China USA Manufacturing
4 min read

Some of Our Favorite Booths at Photonics West 2020

By Nate Fuller on Tue, Feb 11, 2020

Another year at Photonics West, the leading event for photonics and laser companies, is in the books! With over 5,000 presentations and 1,300 exhibiting companies, the consensus so far is that traffic was down and quality was up. After months preparing client booths, websites, collateral pieces, and campaigns, we're excited to share a few favorites!


Topics: Optics Marketing Mix Marketing Strategy Trade Show Strategy
3 min read

Beer & Blog: Constant Learning in an Innovative Optics Industry, with Josh Cobb

By Michele Nichols on Thu, Aug 16, 2018

Josh Cobb, Senior Optical Engineer with Corning (Tropel), has spent years in the optics industry learning, teaching, and learning more. We sat down with him to hear more about his work in the classroom and in the field with the Advanced Optics division of Corning.

Topics: Optics Beer & Blog (interviews)
2 min read

Luminate Demo Day: The Latest in Optics and Photonics Development

By Damon Diehl on Fri, Jun 01, 2018

 

Join us on Demo Day during the Xerox Rochester International Jazz Festival.

 

Topics: Optics Business Insights Company News
3 min read

5 Biggest Marketing & Sales Challenges for Engineers

By Michele Nichols on Thu, Apr 12, 2018

Customer Experience Sells

ideasWe’ve spent over 30 years helping tech companies create marketing and sales strategies that reach new customers. Although the word “sales” typically conjures images of overzealous, comb-over-sporting used car salesmen, sales are a necessary part of your business’s profitability and growth. Sales funds innovation, which in turn fuels more sales.

Topics: Optics Business Insights
3 min read

Answers to the Hard Questions: What I heard at the Laser Focus World Laser Marketplace Technology and Markets Panel

By Sarah Campagna on Mon, Mar 05, 2018

laser-marketplace-summit

Though I was enjoying LFW's Laser Marketplace at Photonics West, furiously taking notes while Allen Nogee revealed the 2018 market forecast and geeking out over photobiomodulation as Praveen Arany shared his research, the final session of the day was a marketer's dream. A panel of highly respected individuals in the industry had been asked the question—"What do bioinstrumentation developers need to know from the photonics industry?"

Topics: Optics Product Launch Strategic Planning
2 min read

Photonics West 2017: Marketing Wins for Optics Companies

By Michele Nichols on Tue, Feb 21, 2017

Our team had the honor to teach a course called “The New Sales Model” during this year’s Photonics West industry track. We shared sales and marketing “wins” from our clients in the industry and asked participants to do the same.

Topics: Optics Marketing Strategy
4 min read

Photonics West 2017: Inbound Marketing for Optics Companies Q&A

By Michele Nichols on Tue, Feb 14, 2017

Photonics West brings together more than 20,000 optics and photonics leaders from all over the world. SPIE’s industry track of courses is gaining momentum, and this year our team had the honor to teach “The New Sales Model.” There were some exceptional discussions among myself, Launch Team VP of Account Services Sarah Campagna, and sales and marketing professionals the industry. Couldn’t make the session? These attendee questions might provide some insight.

Topics: Optics Marketing Strategy Sales
2 min read

Improving Optics Marketing & Sales: Photonics West 2017 Short Course

By Katie Steelman on Fri, Dec 09, 2016


Launch Team Inc. President Michele Nichols will present a short course at the 2017 Photonics West conference to discuss inbound marketing and sales strategies for optics companies.

Topics: Optics Inbound Marketing Company News
1 min read

Meet Launch Team at Optics & MedTech Industry Events

By Michele Nichols on Wed, Aug 24, 2016

 

The Launch team is gearing up to teach, learn and share at multiple industry events this fall.

Topics: Optics Company News Medical Device
1 min read

Launch Team Associate to Teach Optics Course for Sales Professionals at SPIE Optics + Photonics

By Katie Steelman on Mon, Aug 15, 2016

Heading to SPIE Optics + Photonics this month? Don't miss these presentations by Damon Diehl, Launch Team technical writer and Ph.D. Two other members of the Launch team will also be at the show, and we welcome the chance to meet with you

Topics: Optics Company News