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Launch Team Blog

Photonics West 2017: Marketing Wins for Optics Companies

Our team had the honor to teach a course called “The New Sales Model” during this year’s Photonics West industry track. We shared sales and marketing “wins” from our clients in the industry and asked participants to do the same.

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Topics: Optics, Marketing Strategy

Photonics West 2017: Inbound Marketing for Optics Companies Q&A

Photonics West brings together more than 20,000 optics and photonics leaders from all over the world. SPIE’s industry track of courses is gaining momentum, and this year our team had the honor to teach “The New Sales Model.” There were some exceptional discussions among myself, Launch Team VP of Account Services Sarah Campagna, and sales and marketing professionals the industry. Couldn’t make the session? These attendee questions might provide some insight.

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Topics: Optics, Marketing Strategy, Sales

Improving Optics Marketing & Sales: Photonics West 2017 Short Course

Launch Team Inc. President Michele Nichols will present a short course at the 2017 Photonics West conference to discuss inbound marketing and sales strategies for optics companies.

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Topics: Optics, Inbound Marketing, Company News

Meet Launch Team at Optics & MedTech Industry Events


The Launch team is gearing up to teach, learn and share at multiple industry events this fall.

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Topics: Optics, Company News, Medical Device

Launch Team Associate to Teach Optics Course for Sales Professionals at SPIE Optics + Photonics

Heading to SPIE Optics + Photonics this month? Don't miss these presentations by Damon Diehl, Launch Team technical writer and Ph.D. Two other members of the Launch team will also be at the show, and we welcome the chance to meet with you

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Topics: Optics, Company News

Beer & Blog: Leading Successful Business Development in Technical Companies, with Lisa Belodoff


For today’s Beer & Blog, we spoke with Lisa Belodoff, vice president of business development at Rochester Precision Optics. Lisa has worked in sales and marketing throughout the optics and photonics industry, helping to build LightWorks Optics for successful exit, working in fiber infrastructure at CABLExpress and in medical devices at Masimo. She is a driver of change and growth, and we’re honored to collaborate with her.

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Topics: Optics, Business Insights, Change and Innovation, Internal Communication, Beer & Blog (interviews)

NYS Grant Opportunities to Stimulate Profitable Growth in High Tech

Achieve Your Business and Sales Goals

Do you want to expand your marketing outreach? Are you looking to attract more potential customers and improve sales? While the answer may be an obvious yes, cost can often limit these aspirations. However, new grant funding opportunities may soon help high tech and advanced manufacturing companies achieve their growth goals.

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Topics: Optics, Business Insights

Photonics West 2016 Survey: More Qualified Leads, Shift in Trade Show Follow-up

We recently asked optics and photonics companies to participate in our annual Photonics West lead generation survey. The survey results give us a better understanding of trade show lead gen and follow-up trends, and it helps business leaders benchmark their own progress in these areas.

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Topics: Optics, Trade Show Strategy

Marketing Tip of the Week: Avoid These 5 Common Sales Mistakes [Video]

MTOTW #31: The majority of high tech buyers prefer to sell themselves on a purchase before contacting your salespeople. But once they do reach out, there are five common mistakes that can derail the sale.

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Topics: Optics, Business Insights, Marketing Strategy, Sales

Get Ahead with Grant Opportunities for Optics & Photonics

Taking the Next Step

Is your company ready to try something new? Have you been putting a project off due to costs? Rochester-based optics and photonics and advanced manufacturing companies may be able to receive grant funding to pursue projects that can boost lead generation and revenue.

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Topics: Optics, Branding and Identity