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5 min read

Beer & Blog: Leading Successful Business Development in Technical Companies, with Lisa Belodoff

By Katie Steelman on Wed, Jul 20, 2016

 

For today’s Beer & Blog, we spoke with Lisa Belodoff, vice president of business development at Rochester Precision Optics. Lisa has worked in sales and marketing throughout the optics and photonics industry, helping to build LightWorks Optics for successful exit, working in fiber infrastructure at CABLExpress and in medical devices at Masimo. She is a driver of change and growth, and we’re honored to collaborate with her.

Topics: Optics Business Insights Change and Innovation Internal Communication Beer & Blog (interviews)
1 min read

NYS Grant Opportunities to Stimulate Profitable Growth in High Tech

By Mandy Bly on Tue, Jul 19, 2016

Achieve Your Business and Sales Goals

Do you want to expand your marketing outreach? Are you looking to attract more potential customers and improve sales? While the answer may be an obvious yes, cost can often limit these aspirations. However, new grant funding opportunities may soon help high tech and advanced manufacturing companies achieve their growth goals.

Topics: Optics Business Insights
3 min read

Photonics West 2016 Survey: More Qualified Leads, Shift in Trade Show Follow-up

By Katie Steelman on Mon, Apr 04, 2016

We recently asked optics and photonics companies to participate in our annual Photonics West lead generation survey. The survey results give us a better understanding of trade show lead gen and follow-up trends, and it helps business leaders benchmark their own progress in these areas.

Topics: Optics Trade Show Strategy
1 min read

Marketing Tip of the Week: Avoid These 5 Common Sales Mistakes [Video]

By Katie Steelman on Tue, Dec 29, 2015

MTOTW #31: The majority of high tech buyers prefer to sell themselves on a purchase before contacting your salespeople. But once they do reach out, there are five common mistakes that can derail the sale.

Topics: Optics Business Insights Marketing Strategy Sales
4 min read

Photonics West 2015 Survey: Lead Gen Rises, Trade Show Follow-up Lags

By Katie Steelman on Wed, Mar 18, 2015

Trade shows catering to high tech industries such as contract manufacturing or optics are highly targeted, and they're still an important part of an integrated marketing strategy. In Optics & Photonics, Photonics West is the can't-miss show of the year.

In our annual Photonics West Lead Generation Survey, we asked Photonics West attendees to share their results from the show. The survey is our way of helping optics and photonics companies benchmark their marketing performance against others in the field.

Topics: Optics Trade Show Strategy
1 min read

"Father" of Optics in Rochester, & PLS "Grandfather" honored in Rochester Hall of Fame

By Michele Nichols on Wed, Sep 10, 2014

Dr. Robert Hopkins, distinguished professor and President of the Institute of Optics at the University of Rochester, and founder of Corning Tropel in 1953, will be honored on October 7 as an inductee to the Rochester Hall of Fame. Like fellow honoree Jane Glazer, who has helped to reshape downtown Rochester, Dr. Hopkins' legacy is seen all over Rochester and in the optics industry. 

Topics: Optics Business Insights
1 min read

Curious about the Future of NY Optics? Attend the 2014 RRPC Meeting!

By Katie Steelman on Fri, Aug 22, 2014

RRPC photonics logoJoin New York Photonics/The Rochester Regional Photonics Cluster (RRPC) at their Annual Meeting to learn how you can help advance the growth of New York's Optics, Photonics and Imaging Industry.

Topics: Optics Company News
2 min read

Spring 2014 Tradeshows and Conferences - Are you ready?

By Katie Steelman on Mon, Apr 28, 2014

Spring is finally here, and with it comes new opportunities to connect with your customers. Launch Solutions is working hard to help clients prep for various tradeshows and events, as well as doing some travelling ourselves. Are you attending any upcoming tradeshows or conferences? If so, let us know how we can help you be ready.

Topics: Optics Company News Trade Show Strategy
1 min read

Join Launch Solutions at SPIE Photonics West 2014

By Katie Steelman on Mon, Dec 30, 2013

SPIE Photonics West

Photonics West 

Topics: Optics Inbound Marketing
1 min read

Come say hello at Optifab

By Michele Nichols on Mon, Oct 07, 2013

ofb13 landing pgs rochester
Will you be in Rochester for Optifab October 14-17? Stop by the APOMA booth and say hisome of the Launch Solutions team will be there to help out. Wondering how shows like this can be more effective for your company? Download our trade show toolkit or contact us for a quick discussion.

Optics customers like Sydor Optics, QED Technologies, and Optimax will be exhibiting, and many are presenting important technical papers. Rochester is happy to host this conference, and we'd love to show you around.
Topics: Optics Trade Show Strategy
1 min read

SPIE Optics + Photonics Sales Lead Survey Results

By John Veckerelli on Thu, Sep 26, 2013

Generating Qualified Sales Leads at Trade Shows

In a our recent blog post, Michele Nichols shared her observations of Optics + Photonics 2013 in terms of our clients' booth traffic and sales lead counts. Many of you have weighed in on your impressions by taking our O+P sales lead survey. And the results are in!

Topics: Optics Lead Generation Trade Show Strategy
2 min read

State of the Optics + Photonics Industry

By Michele Nichols on Mon, Sep 09, 2013

The last two weeks have seen heated discussion among the industry leaders, government, and academics in optics and photonics about the future of the industry.

Topics: Optics Patents Change and Innovation