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Launch Team Blog

Marketing Tip of the Week: Avoid These 5 Common Sales Mistakes [Video]

MTOTW #31: The majority of high tech buyers prefer to sell themselves on a purchase before contacting your salespeople. But once they do reach out, there are five common mistakes that can derail the sale.

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Topics: Optics, Business Insights, Marketing Strategy, Sales

Get Ahead with Grant Opportunities for Optics & Photonics

Taking the Next Step

Is your company ready to try something new? Have you been putting a project off due to costs? Rochester-based optics and photonics and advanced manufacturing companies may be able to receive grant funding to pursue projects that can boost lead generation and revenue.

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Topics: Optics, Branding and Identity

Photonics West 2015 Survey: Lead Gen Rises, Trade Show Follow-up Lags

Trade shows catering to high tech industries such as contract manufacturing or optics are highly targeted, and they're still an important part of an integrated marketing strategy. In Optics & Photonics, Photonics West is the can't-miss show of the year.

In our annual Photonics West Lead Generation Survey, we asked Photonics West attendees to share their results from the show. The survey is our way of helping optics and photonics companies benchmark their marketing performance against others in the field.

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Topics: Optics, Trade Show Strategy

"Father" of Optics in Rochester, & PLS "Grandfather" honored in Rochester Hall of Fame

Dr. Robert Hopkins, distinguished professor and President of the Institute of Optics at the University of Rochester, and founder of Corning Tropel in 1953, will be honored on October 7 as an inductee to the Rochester Hall of Fame. Like fellow honoree Jane Glazer, who has helped to reshape downtown Rochester, Dr. Hopkins' legacy is seen all over Rochester and in the optics industry. 

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Topics: Optics, Business Insights

Curious about the Future of NY Optics? Attend the 2014 RRPC Meeting!

RRPC photonics logoJoin New York Photonics/The Rochester Regional Photonics Cluster (RRPC) at their Annual Meeting to learn how you can help advance the growth of New York's Optics, Photonics and Imaging Industry.

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Topics: Optics, Company News

Spring 2014 Tradeshows and Conferences - Are you ready?

Spring is finally here, and with it comes new opportunities to connect with your customers. Launch Solutions is working hard to help clients prep for various tradeshows and events, as well as doing some travelling ourselves. Are you attending any upcoming tradeshows or conferences? If so, let us know how we can help you be ready.

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Topics: Optics, Company News, Trade Show Strategy

Join Launch Solutions at SPIE Photonics West 2014

SPIE Photonics West

Photonics West 

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Topics: Optics, Inbound Marketing

Come say hello at Optifab

ofb13 landing pgs rochester
Will you be in Rochester for Optifab October 14-17? Stop by the APOMA booth and say hisome of the Launch Solutions team will be there to help out. Wondering how shows like this can be more effective for your company? Download our trade show toolkit or contact us for a quick discussion.

Optics customers like Sydor Optics, QED Technologies, and Optimax will be exhibiting, and many are presenting important technical papers. Rochester is happy to host this conference, and we'd love to show you around.
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Topics: Optics, Trade Show Strategy

SPIE Optics + Photonics Sales Lead Survey Results

Generating Qualified Sales Leads at Trade Shows

In a our recent blog post, Michele Nichols shared her observations of Optics + Photonics 2013 in terms of our clients' booth traffic and sales lead counts. Many of you have weighed in on your impressions by taking our O+P sales lead survey. And the results are in!

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Topics: Optics, Lead Generation, Trade Show Strategy

State of the Optics + Photonics Industry

The last two weeks have seen heated discussion among the industry leaders, government, and academics in optics and photonics about the future of the industry.

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Topics: Optics, Patents, Change and Innovation