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Launch Team Blog

SPIE Optics + Photonics Sales Lead Survey Results

Generating Qualified Sales Leads at Trade Shows

In a our recent blog post, Michele Nichols shared her observations of Optics + Photonics 2013 in terms of our clients' booth traffic and sales lead counts. Many of you have weighed in on your impressions by taking our O+P sales lead survey. And the results are in!

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Topics: Optics, Lead Generation, Trade Show Strategy

State of the Optics + Photonics Industry

The last two weeks have seen heated discussion among the industry leaders, government, and academics in optics and photonics about the future of the industry.

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Topics: Optics, Patents, Change and Innovation

Launch Solutions to Attend SPIE Optics & Photonics

PLS Launch Solutions to Attend SPIE O&P

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Topics: Optics, Company News, Trade Show Strategy

RRPC, MCC optics camp will introduce area high school students to tech jobs

Summer Optics Sizzler PR

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Topics: Optics, Company News, Women in STEM

Launch Solutions to Attend SPIE Defense, Security, and Sensing

PLS Launch Solutions to Attend SPIE DSS

DSS trade show

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Topics: Optics, Business Insights, Lead Generation, Trade Show Strategy

Watch for @launchsolutions at...

APS March Meeting 2013 and SPIE Defense, Security, and Sensing

APS March Meeting. PLS will be there.APS March Meeting SPIE DSS, launchsolutions will be there.

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Topics: Optics, Company News, Trade Show Strategy

Watch for @launchsolutions at SPIE Photonics West 2013

SPIE Photonics West and SPIE Bios

Photonics West

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Topics: Optics, Company News, Trade Show Strategy

Michele Nichols to Teach Marketing Strategy to Optics Industry Group

PLS President Michele Nichols to Teach Marketing Workshop at 2013 SPIE Photonics West Conference

Michele NicholsRochester, NY (PRWEB) January 03, 2013

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Topics: Optics, Company News, Marketing Strategy

PLS President, Michele Nichols to Present @SPIE Photonics West 2013

SPIE Photonics West - Optics

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Topics: Optics, Company News, Marketing Mix, Marketing Strategy

Optics and Photonics Industry Needs Marketing, Say Industry Experts

Expert Panel Discusses What Will Drive Optics and Photonics Growth

Monday afternoon found me at the Rochester Museum and Science Center with 200 other optics industry leaders to hear the findings from the US Congress-commissioned research report, Harnessing Light. The event was well-attended and well-covered (here, by the Democrat & Chronicle and Innovation Trail).

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Topics: Optics, Marketing Strategy