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Launch Team Blog

RRPC, MCC optics camp will introduce area high school students to tech jobs

Summer Optics Sizzler PR

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Topics: Optics, Company News, Women in STEM

Launch Solutions to Attend SPIE Defense, Security, and Sensing

PLS Launch Solutions to Attend SPIE DSS

DSS trade show

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Topics: Optics, Business Insights, Lead Generation, Trade Show Strategy

Watch for @launchsolutions at...

APS March Meeting 2013 and SPIE Defense, Security, and Sensing

APS March Meeting. PLS will be there.APS March Meeting SPIE DSS, launchsolutions will be there.

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Topics: Optics, Company News, Trade Show Strategy

Watch for @launchsolutions at SPIE Photonics West 2013

SPIE Photonics West and SPIE Bios

Photonics West

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Topics: Optics, Company News, Trade Show Strategy

Michele Nichols to Teach Marketing Strategy to Optics Industry Group

PLS President Michele Nichols to Teach Marketing Workshop at 2013 SPIE Photonics West Conference

Michele NicholsRochester, NY (PRWEB) January 03, 2013

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Topics: Optics, Company News, Marketing Strategy

PLS President, Michele Nichols to Present @SPIE Photonics West 2013

SPIE Photonics West - Optics

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Topics: Optics, Company News, Marketing Mix, Marketing Strategy

Optics and Photonics Industry Needs Marketing, Say Industry Experts

Expert Panel Discusses What Will Drive Optics and Photonics Growth

Monday afternoon found me at the Rochester Museum and Science Center with 200 other optics industry leaders to hear the findings from the US Congress-commissioned research report, Harnessing Light. The event was well-attended and well-covered (here, by the Democrat & Chronicle and Innovation Trail).

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Topics: Optics, Marketing Strategy

Foundational Marketing Assets: Corporate Photography

An Overlooked Brand Asset

Good photography is a core marketing asset when it comes to presenting a company to prospective and existing customers—it makes the intangible services offering a little more tangible, the technology more real, and the application more compelling. When we work with companies to execute their marketing roadmap, the lack of good corporate photography is often a barrier to getting a marketing project complete on a tight timeframe and budget, whether it’s issuing a press release of a new hire, designing a trade show booth display, or creating a marketing success story.

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Topics: Optics, Marketing Strategy, Branding and Identity

PLS Launch Solutions & OptoIQ Announce Marketing In Photonics Blog

New Optics Marketing Blog

OptoIQ, a leading digital media source for news and research in optics, photonics and imaging technologies, announces a new blog, Marketing in Photonics, written by Michele Nichols, President of PLS Launch Solutions.

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Topics: Optics, Business Insights, Company News, Marketing Strategy

Elements of an Actionable Strategic Plan

In my recent blog post in the optics and photonics magazine OptoIQ, I cover a business strategy process and how to write a business plan your team can execute. The following are examples for a small precision manufacturing company.

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Topics: Optics, Business Insights, Marketing Strategy