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2 min read

Marketing ROI - How to Tell if Your Email Marketing is Working

Wed, Feb 22, 2012

Does email marketing still work?

It's a recurring question we hear from our customers and the short answer is YES, if done well. An effective email campaign starts with:

Topics: Optics Marketing Mix Email Marketing
2 min read

Optics Marketing Review: Booth Review at Photonics West 2012

By Michele Nichols on Fri, Feb 17, 2012

Booth Review: From the Trade Show Floor

Industry tradeshows are a lot like a trip to the mall: it's an assault on the senses, and the difference in sales between the best and worst merchandisers is a huge split. The people watching is fun and scary, too. What were they thinking? What exactly are they trying to sell me?

Topics: Optics Trade Show Strategy Branding and Identity
1 min read

Trade Show Tips: A Packing List

By Beth Shope on Wed, Oct 19, 2011

Trade Show Prep

In optics and photonics and some of the other highly-targeted industries we serve, trade shows remain one of the most successful ways to connect and reconnect with prospects; however, preparing for them can be a daunting task. Inevitably you will forget something, but it helps to be prepared. Before the craziness begins, before the deadlines are breathing down your neck and UPS is knocking on your door, take ten minutes to write out a list of things that you need to take. For guidance, I read a great article by Candy Adams, “Don’t Leave Home Without It.”

Topics: Optics Trade Show Strategy

Watch for us at: Photonics West 2011

By John Veckerelli on Wed, Jan 05, 2011

January 2011

Topics: Optics Trade Show Strategy

Watch for us at: Photonics West 2010

By John Veckerelli on Mon, Jan 04, 2010

January 27-29, 2010 (San Francisco, CA)

Topics: Optics Trade Show Strategy