Does email marketing still work?
It's a recurring question we hear from our customers and the short answer is YES, if done well. An effective email campaign starts with:
Wed, Feb 22, 2012
It's a recurring question we hear from our customers and the short answer is YES, if done well. An effective email campaign starts with:
By Michele Nichols on Fri, Feb 17, 2012
Industry tradeshows are a lot like a trip to the mall: it's an assault on the senses, and the difference in sales between the best and worst merchandisers is a huge split. The people watching is fun and scary, too. What were they thinking? What exactly are they trying to sell me?
By Beth Shope on Wed, Oct 19, 2011
In optics and photonics and some of the other highly-targeted industries we serve, trade shows remain one of the most successful ways to connect and reconnect with prospects; however, preparing for them can be a daunting task. Inevitably you will forget something, but it helps to be prepared. Before the craziness begins, before the deadlines are breathing down your neck and UPS is knocking on your door, take ten minutes to write out a list of things that you need to take. For guidance, I read a great article by Candy Adams, “Don’t Leave Home Without It.”
By John Veckerelli on Wed, Jan 05, 2011
January 2011
By John Veckerelli on Mon, Jan 04, 2010
January 27-29, 2010 (San Francisco, CA)