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Our Position

Launch Team Blog

Medical Device Launch — Creating Competitive Advantage with Product Positioning

Launch Team and Novatek medical device product launch seriesMichele Nichols, President of Launch Team, Inc., and Amy Castronova, President of Novatek Communications, Inc., are teaming up again this fall to bring you the latest in product launch, technical documentation, training, and marketing trends in medical device and manufacturing. In a series of blog posts, we’ll share industry and economic trends, emerging regulatory and business challenges, and best practices for overcoming those barriers to new product launch and adoption.

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Topics: Positioning

Medtech Conference Season — Differentiating Through Usability

Michele Nichols, President of Launch Team, Inc., and Amy Castronova, President of Novatek Communications, Inc., are teaming up again this fall to bring you the latest in product launch, technical documentation, training, and marketing trends in medical device and manufacturing. In a series of blog posts, we’ll share industry and economic trends, emerging regulatory and business challenges, and best practices for overcoming those barriers to new product launch and adoption.

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Topics: Business Insights, Medical Device, Positioning

Marketing Tip of the Week: Pay Attention to Market Positioning [Video]


Give prospects a clear and compelling reason to approach you through differention. 

 

Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you never miss a tip.

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Topics: Business Insights, Marketing Strategy, Product Launch, Positioning

Marketing Tip of the Week: Finding Your Sweet Spot [Video]


What are you customers like? Narrowing down your target audience will help you find your place to break through the competition.

 

Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you never miss a tip.

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Topics: Marketing Strategy, Positioning

Gauging Customer Value - Lessons Learned from HTR LaunchPad Demo Days

Heeding the Signs

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Topics: Business Insights, Change and Innovation, Positioning, Branding and Identity