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Launch Team Blog

Marketing Your B2B Tech Company from Startup to Exit

 

Whether you’re launching your first product or expanding internationally, a strong marketing plan is essential. Ensuring continued growth requires new perspectives and new strategies in many areas of the business. We’ve created a guide with sales and marketing best practices for five different stages of growth. Here are some highlights:

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Topics: Business Insights, Marketing Strategy, Change and Innovation, Product Launch

A Guide to Quick Product Launch: What to do When You Don't Have Enough Time

Though it would be ideal to have a full six months to prepare for a product launch, this is not always a reality. Delays in funding, licensing, or product development challenges can put a product manager into a challenging situation where the window between product viability and revenue expectations is extremely narrow.

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Topics: Product Launch

Beer & Blog: Commercialization and Product Launch Strategy, Paul Tolley

Paul Tolley, founder of Stretford End Solutions, a technology and business development consultancy, and former CEO of ITC MEMS and VP/GM of Syntec Optics, sat down with us to talk commercialization strategy.

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Topics: Product Launch, Beer & Blog (interviews)

Answers to the Hard Questions: What I heard at the Laser Focus World Laser Marketplace Technology and Markets Panel

laser-marketplace-summit

Though I was enjoying LFW's Laser Marketplace at Photonics West, furiously taking notes while Allen Nogee revealed the 2018 market forecast and geeking out over photobiomodulation as Praveen Arany shared his research, the final session of the day was a marketer's dream. A panel of highly respected individuals in the industry had been asked the question—"What do bioinstrumentation developers need to know from the photonics industry?"

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Topics: Optics, Product Launch, Strategic Planning

3 Best Practices for Increasing Medical Device Market Penetration

Recent research predicts that R&D expenditure for medical devices will grow to $34 billion by 2022, but top line growth is slowing. And while this increase in R&D investment is a positive sign, uncertainty in healthcare reform is causing some paralysis in the market. How can companies overcome this risk aversion and really sell?

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Topics: Marketing Strategy, Product Launch, Medical Device

Product Launch & Inbound Strategy: Is the Blog Dead?

Is the blog dead? Marketing gurus have predicted the death of blogging on and off since 2009. In niche industries like optics and photonics, advanced manufacturing, and medical devices, many companies were slow to adopt a content-driven strategy because they believed their customers didn’t read blogs. Now that they’ve seen the ROI of blogging, we question how long it will remain viable. Let’s explore.

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Topics: Inbound Marketing, Product Launch

Beer & Blog: Branding a New Product Category, with John Martin

John Martin is the CTO and cofounder of Martin Materials Solutions, a U.S. company that manufactures innovative glass products for the aerospace market. Martin, whose goal is to drive the technology necessary to support this unique industry, has coined the term “spaceglass”, a reference to this truly unique type of glass.

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Topics: Product Launch, Branding and Identity, Beer & Blog (interviews)

Product Launch in Emerging Markets: How One Entrepreneur Found Success after a Year and a Half of Flying Drones

Successful entrepreneur Brian Pitre became fascinated with the UAV market in 2012. With a business partner and enough capital to cover a discovery phase of six months, Pitre traveled the country flying drones, meeting other early adopters of this new technology, and looking for the right opportunity to invest in this new high-tech market. Six months turned into 18 as Pitre saw the tremendous growth potential of the UAV market.

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Topics: Business Insights, Product Launch, Market Research

How to Use Internal Communication to Avoid Common Product Launch Traps

New product launch is risky, even for established companies with a defined product development and product launch process. In our work with high tech B2B companies, we’ve noticed a few places where companies often stumble.

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Topics: Internal Communication, Product Launch

Better Internal Communication Prevents Product Launch Failure

 

According to a recent study of new product development, 39% of new product launches failed. Often these failures occur when companies don’t have a clear marketing plan, but there are other reasons, too. Improved internal communications can head off a number of these causes.

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Topics: Internal Communication, Product Launch