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Launch Team Blog

Marketing Your B2B Tech Company from Startup to Exit

 

Whether you’re launching your first product or expanding internationally, a strong marketing plan is essential. Ensuring continued growth requires new perspectives and new strategies in many areas of the business. We’ve created a guide with sales and marketing best practices for five different stages of growth. Here are some highlights:

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Topics: Business Insights, Marketing Strategy, Change and Innovation, Product Launch

Milestones & Metrics for Product Launch Success

 

Hitting Your Product Launch Targets

New product launch has gotten more challenging since we last wrote about it. As corporations have cut back on true R&D, it’s often smaller companies bringing new technologies to market. There are often resource challenges, unclear accountabilities, and ad hoc project teams with competing priorities.

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Topics: Marketing Strategy, Product Launch

Marketing Tip of the Week: Ensure Product Launch Success with These Follow-up Tasks [Video]

MTOTW #52: After the official launch of your new product or service, there are a few key activities that can help ensure continued success:

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Topics: Lead Generation, Marketing Strategy, Product Launch

Improving Internal Communication in Product Launch: 5 Tips for Product Managers

The product manager’s role has changed a lot in recent years for many tech companies. While many managers take the path of engineering into a business role, they are often charged with running the product line like its own business.

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Topics: Internal Communication, Product Launch

Marketing Tip of the Week: Use the Marketing Roadmap to Plan Your Product Launch [Video]

MTOTW #37: We use our Marketing Roadmap with clients to help them plan the various marketing activities involved in a new product launch.

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Topics: Marketing Mix, Marketing Strategy, Product Launch

Marketing Tip of the Week: Consider This Before Selling Custom Solutions [Video]

MTOTW #32: You’ve successfully launched a range of products and expanded into new markets, and you’ve decided your next step is offering custom solutions. But there are a few things you should consider up front.

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Topics: Business Insights, Marketing Strategy, Product Launch, Sales

Marketing Tip of the Week: When to Write a Press Release [Video]


Are you feeling newsworthy about something? Consider a press release to increase visibility and crediblity.

 

Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you never miss a tip.

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Topics: Business Insights, Marketing Strategy, Product Launch

Marketing Tip of the Week: Pay Attention to Market Positioning [Video]


Give prospects a clear and compelling reason to approach you through differention. 

 

Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you never miss a tip.

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Topics: Business Insights, Marketing Strategy, Product Launch, Positioning

Trends and Challenges in Medical Device Marketing and Sales

Michele Nichols, President of Launch Team, Inc., and Amy Castronova, President of Novatek Communications, Inc., are teaming up again this fall to bring you the latest in product launch, technical documentation, training, and marketing trends in medical device and manufacturing. In a series of blog posts, we’ll share industry and economic trends, emerging regulatory and business challenges, and best practices for overcoming those barriers to new product launch and adoption.

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Topics: Product Launch, Medical Device

Marketing Tip of the Week: Educate with Content in Product Launch [Video]


Companies too often take a narrow approach to their market, which neglecting other lead generation tools for an integrated marketing approach.

 

Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you never miss a tip.

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Topics: Lead Generation, Marketing Strategy, Content Development, Product Launch