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Launch Team Blog

Marketing Tip of the Week: When to Write a Press Release [Video]


Are you feeling newsworthy about something? Consider a press release to increase visibility and crediblity.

 

Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you never miss a tip.

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Topics: Business Insights, Marketing Strategy, Product Launch

Marketing Tip of the Week: Pay Attention to Market Positioning [Video]


Give prospects a clear and compelling reason to approach you through differention. 

 

Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you never miss a tip.

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Topics: Business Insights, Marketing Strategy, Product Launch, Positioning

Trends and Challenges in Medical Device Marketing and Sales

Michele Nichols, President of Launch Team, Inc., and Amy Castronova, President of Novatek Communications, Inc., are teaming up again this fall to bring you the latest in product launch, technical documentation, training, and marketing trends in medical device and manufacturing. In a series of blog posts, we’ll share industry and economic trends, emerging regulatory and business challenges, and best practices for overcoming those barriers to new product launch and adoption.

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Topics: Product Launch, Medical Device

Marketing Tip of the Week: Educate with Content in Product Launch [Video]


Companies too often take a narrow approach to their market, which neglecting other lead generation tools for an integrated marketing approach.

 

Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you never miss a tip.

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Topics: Lead Generation, Marketing Strategy, Content Development, Product Launch

Marketing Tip of the Week: Internal Communication Matters [Video]


Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you never miss a tip.

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Topics: Internal Communication, Product Launch

7 Steps to Successful Medical Device Product Launch Implementation

MedicalDeviceProductLaunch_draft01For the month of October, we teamed up with the documentation experts at Novatek Communications to bring you a collection of resources for medical product launch. So far we've shared our insights on the changing medical device markettips for improving customer engagement, critical launch planning steps, and PR tips for product launch. This week, Novatek discusses best practices for the implementation and follow-up stages of a product launch.

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Topics: Product Launch, Medical Device

PR Tips for Medical Device Product Launch

MedicalDeviceProductLaunch_draft01

This month we've teamed up with the documentation experts at Novatek Communications to bring you a collection of resources for medical product launch. So far we've shared our insights on the changing medical device market, tips for improving customer engagement, and critical planning steps for product launch. 

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Topics: Business Insights, Marketing Strategy, Content Development, Product Launch, Medical Device

Medical Device Product Launch: 4 Critical Planning Steps

MedicalDeviceProductLaunch_draft01

This month we've teamed up with the documentation experts at Novatek Communications to bring you a collection of information for medical product launch. So far we've shared our insights on the changing medical device market, as well as some tips for improving customer engagement

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Topics: Product Launch, Medical Device

10 Tips for Connecting with Customers — Medical Device Product Launch Series

This month we've teamed up with the documentation experts at Novatek Communications to bring you a collection of information for medical product launch. Last week we shared our video on the changing medical device market. This week we revisit some of the emerging challenges and discuss the importance of effective customer engagement.  

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Topics: Business Insights, Marketing Strategy, Product Launch, Client Relations, Medical Device

Product Launch Plan & Communication: A Guide

 

Controlled Chaos

Whether you're a newby or a veteran of product launches, there's no denying the anticipation of opportunity along with the stress of accomplishing all of the tasks the launch team faces. As the launch date approaches, the flurry of activity increases, making it easy to overlook something or cut corners. Keeping track of who is responsible for what and when challenges even the most organized. Many business leaders find it is in their best interest to seek external support to help organize and execute key activities.

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Topics: Business Insights, Marketing Strategy, Internal Communication, Product Launch