MTOTW #37: We use our Marketing Roadmap with clients to help them plan the various marketing activities involved in a new product launch.
1 min read
Marketing Tip of the Week: Use the Marketing Roadmap to Plan Your Product Launch [Video]
Topics: Marketing Mix Marketing Strategy Product Launch
1 min read
Marketing Tip of the Week: Consider This Before Selling Custom Solutions [Video]
MTOTW #32: You’ve successfully launched a range of products and expanded into new markets, and you’ve decided your next step is offering custom solutions. But there are a few things you should consider up front.
Topics: Business Insights Marketing Strategy Product Launch Sales
1 min read
Marketing Tip of the Week: When to Write a Press Release [Video]
Are you feeling newsworthy about something? Consider a press release to increase visibility and crediblity.
Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you never miss a tip.
Topics: Business Insights Marketing Strategy Product Launch
1 min read
Marketing Tip of the Week: Pay Attention to Market Positioning [Video]
Give prospects a clear and compelling reason to approach you through differention.
Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you never miss a tip.
Topics: Business Insights Marketing Strategy Product Launch Positioning
3 min read
Trends and Challenges in Medical Device Marketing and Sales
Michele Nichols, President of Launch Team, Inc., and Amy Castronova, President of Novatek Communications, Inc., are teaming up again this fall to bring you the latest in product launch, technical documentation, training, and marketing trends in medical device and manufacturing. In a series of blog posts, we’ll share industry and economic trends, emerging regulatory and business challenges, and best practices for overcoming those barriers to new product launch and adoption.
Topics: Product Launch Medical Device
1 min read
Marketing Tip of the Week: Educate with Content in Product Launch [Video]
Companies too often take a narrow approach to their market, which neglecting other lead generation tools for an integrated marketing approach.
Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you never miss a tip.
Topics: Lead Generation Marketing Strategy Content Development Product Launch
1 min read
Marketing Tip of the Week: Internal Communication Matters [Video]
Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you never miss a tip.
Topics: Internal Communication Product Launch
4 min read
8 Steps to Successful Medical Device Product Launch Implementation
Topics: Product Launch Medical Device
3 min read
PR Tips for Medical Device Product Launch
This is a new, trust-based economy. As advertising effectiveness decreases, the value of articles and other quality content increases. Fresh and on-message PR helps your company gain visibility as well as credibility among investors, customers, and industry peers. High-quality, relevant press releases offer:
Topics: Business Insights Marketing Strategy Content Development Product Launch Medical Device
4 min read
Medical Device Product Launch: 4 Critical Planning Steps
Four top challenges faced by a new medical device product launch team include planning, communications, implementation, and follow-up.
To achieve a successful medical device launch, all disciplines involved with the new device (engineering, technical documentation, marketing, sales, distribution partners, and customer support) must work collaboratively. Product launch success is usually measured by return on investment, adoption, market share, customer satisfaction, and/or awareness.
Many medical device companies are moving towards a more digital and customer-centric approach going to market. Customers have gotten used to omnichannel options for all steps in the sales, purchase, and service lifecycles, and medical devices are no exception.
Topics: Product Launch Medical Device
3 min read
10 Tips for Connecting with Customers — Medical Device Product Launch Series
The medical technology market remains robust with continued growth- with the resurgence of pandemic deferred procedures, as well as continued demand for some pandemic-related products. Many market leaders are reassessing their go-to-market and sales strategies. Major drivers include corporate consolidation, evolving delivery models, and new end customers who expect increased service and engagement. The industry continues its move from a product-centric model to an increasingly customer-centric one.
In the post-Covid environment, leading companies are moving from a multichannel model to an omnichannel one. An omnichannel approach allows customers to interact seamlessly and with personalization across multiple digital and non-digital channels. This connection with customers before, during, and after a medical device product launch is critical to ensuring its success.
Topics: Business Insights Marketing Strategy Product Launch Client Relations Medical Device
1 min read
The Race is On: Important USPTO Patent Law Changes Coming March 16
What's the impact of Leahy-Smith America Invents Act on the Patent Filing Process?
The most talked-about change to US patent law in decades, the America Invents Act, is coming next month, and is spurring a flurry of last minute activity. The coming change to first-to-file brings us to equal footing with the rest of the world, where for years, under the first-to-invent law, large American companies for sure had an advantage.
