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Launch Team Blog

Beer & Blog: Data-Driven Decisions in B2B Sales, with Tom McManus

Tom McManus, CEO of KegWorks, has worked to build a global, multi-channel, multi-brand corporation committed to “everything in the bar except the alcohol,” including their Line Logic and Behind the Bar brands.

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Topics: Inbound Marketing, Marketing Metrics, Sales, Beer & Blog (interviews)

Photonics West 2017: Inbound Marketing for Optics Companies Q&A

Photonics West brings together more than 20,000 optics and photonics leaders from all over the world. SPIE’s industry track of courses is gaining momentum, and this year our team had the honor to teach “The New Sales Model.” There were some exceptional discussions among myself, Launch Team VP of Account Services Sarah Campagna, and sales and marketing professionals the industry. Couldn’t make the session? These attendee questions might provide some insight.

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Topics: Optics, Marketing Strategy, Sales

Global Sales Growth: Consider Video for More Meaningful Customer Engagement

 

Inbound marketing will inevitably expand your company’s geographic reach—the internet is global, after all. It’s important to qualify leads from countries that represent a good fit based on:

  • Industry clusters
  • Competitive pricing
  • Cultural fit
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Topics: Client Relations, Sales

12 Content Marketing & Sales Lessons Learned at HubSpot's INBOUND 2016

 

It was Michele, Aimee and Mandy’s turn to attend HubSpot’s INBOUND conference this year in Boston. Each year we send part of our team while the rest hold down the fort at the office. While every member has been through HubSpot’s extensive training and certification, the conference offers the chance to interact with thousands of HubSpot agency partners and customers and to hear their experience with inbound marketing. Here’s what we learned:

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Topics: Inbound Marketing, Marketing Strategy, Content Development, Sales

Effective Marketing for Manufacturers: The New Sales Model

 

You asked—we answered.

Last week, we presented at an event for High Tech Rochester (HTR) and their manufacturing community, and at Optifest, Optipro’s annual manufacturing open house. Many companies like these, faced with overseas competitive price pressures and increasingly complex customer demands, struggle with what an effective sales model looks like now.

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Topics: Inbound Marketing, Social Media, SEO, Sales

Is Voicemail Dead? Helping Your Sales Team Reach Today’s Customers

 

How many times have you said “I saw you left a voicemail. Haven’t listened to it, but I’m calling you back.”? I have to admit there are a number of unheard voicemails on my phone, but that doesn’t mean I’m not interested or have not responded.

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Topics: Client Relations, Sales

11 Ways to Increase Sales in 1 Hour

 

Ron Wille, CEO of two INC 5000 companies and newly launched One Down Consulting Group, a consulting firm focused on aligning technology, process and people to grow sales, recently sat down with Launch Team President Michele Nichols to discuss sales trends and tips for technology companies. Check out Ron and Michele’s 11 tips for improving sales in just 1 hour.

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Topics: Sales

Beer & Blog: Market Outlook & Sales Productivity for Tech Companies, with Ron Wille

 

As Ron Wille, CEO of two INC 5000 companies, launches One Down Consulting Group, a consulting firm focused on aligning technology, process and people to grow sales, he sits down with Launch Team President Michele Nichols. Follow along as they discuss trends and tips to improve sales.

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Topics: Sales, Beer & Blog (interviews)

Aligning Sales, Marketing & Customer Service: What Not to Do

 

According to a recent Gallup report, only 29% of B2B customers are engaged or feel a strong connection with the companies they buy from. Often a lack of engagement is caused by poor customer service or difficulty doing business with the company. This situation represents a significant loss of growth opportunities for B2Bs.

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Topics: Marketing Strategy, Client Relations, Sales, Marketing and Sales Alignment

Beer & Blog: Growing Tech Companies through Inbound Marketing, with Chris Bihary

 

Chris Bihary, CEO and Co-Founder of Garland Technology, sat down with Michele Nichols in downtown Buffalo, near Garland’s new headquarters, right in the middle of Buffalo’s revival.

Chris shared the results of a shift to inbound marketing strategy and the ramifications on the rest of his business.

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Topics: Inbound Marketing, Sales, HubSpot, Beer & Blog (interviews)