MTOTW #46: There's a CEO of a local tech company who tells a great story. His first job was in a pet store. Customers would come in and happily hold and play with a puppy. But eventually he had to ask: “Do you want the puppy?”
1 min read
Marketing Tip of the Week: Ask If They Want the Puppy (A Lesson in Sales) [Video]
Topics: Marketing Strategy Sales
1 min read
Marketing Tip of the Week: Don't Shy Away from International Markets; Do Rethink Your International Sales Strategy [Video]
MTOTW #39: If you're looking to win with inbound marketing, don't forget to engage with international markets.
Topics: Inbound Marketing Marketing Strategy Sales
1 min read
Marketing Tip of the Week: Balance Your Sales Funnel with Content Marketing [Video]
MTOTW #38: Quality content, delivered through lead nurture programs as part of an inbound marketing strategy, can keep prospects engaged until they are ready to buy.
Topics: Inbound Marketing Marketing Strategy Content Development Sales
1 min read
Marketing Tip of the Week: Consider This Before Selling Custom Solutions [Video]
MTOTW #32: You’ve successfully launched a range of products and expanded into new markets, and you’ve decided your next step is offering custom solutions. But there are a few things you should consider up front.
Topics: Business Insights Marketing Strategy Product Launch Sales
1 min read
Marketing Tip of the Week: Avoid These 5 Common Sales Mistakes [Video]
MTOTW #31: The majority of high tech buyers prefer to sell themselves on a purchase before contacting your salespeople. But once they do reach out, there are five common mistakes that can derail the sale.
Topics: Optics Business Insights Marketing Strategy Sales
1 min read
Marketing Tip of the Week: Get Your Sales Team On Board with Inbound Marketing [Video]
Did you know it takes 8-12 touches using phone, email, and social media just to begin a conversation with a lead?
Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you never miss a tip.
Topics: Business Insights Inbound Marketing Marketing Strategy Sales
2 min read
A Beer & A Blog: Timing is Everything in Sales Follow-up
Marketing and sales have, in many organizations big and small, operated in silos. The web has brought them together, but it takes more than technology to efficiently align them. Launch Team President Michele Nichols and One Down Consulting Co-Founder Ron Wille have worked to improve revenue with sales and marketing alignment, in their own businesses and in their clients' businesses. Join the conversation as they discuss trends, benchmarks, actionable tips and best practices for ever-better results in this blog series.
Tips for Timing Sales Follow-up
In this week’s conversation between Ron and Michele, we hit on rhythm. The timing of sales follow-up is a question we hear a lot from clients, one we’ve experimented with ourselves, and a vast opportunity for improving your results.
Topics: Business Insights Sales Beer & Blog (interviews)
4 min read
A Beer & A Blog: A Conversation about Sales and Marketing Alignment
Marketing and sales have, in many organizations big and small, operated in silos. The web has brought them together, but it takes more than technology to efficiently align them. Launch Team President Michele Nichols and One Down Consulting co-founder Ron Wille have worked to improve revenue with sales and marketing alignment, in their own businesses and in their clients' businesses. Join the conversation as they discuss trends, benchmarks, actionable tips and best practices for ever-better results in this blog series.
Topics: Business Insights Marketing Strategy Sales Beer & Blog (interviews) Marketing and Sales Alignment
4 min read
Improve Marketing and Sales Alignment with Metrics
Keep It Simple with Key Metrics
In our previous post, we discussed some ways that your marketing and sales teams can work together to improve lead generation and lead follow-up. In this post we'll talk about how a few key metrics and the right automation tools can keep these activities on track.
Topics: Business Insights Inbound Marketing Lead Generation Marketing Metrics Sales Marketing and Sales Alignment
3 min read
Marketing & Sales Alignment: A Prerequisite for Effective Lead Generation
Why is no one following up on my sales leads?
Your lead generation activities can result in hundreds of leads. Whether these leads are generated through inbound marketing, banner ads, social media promotion, or tradeshows, they are useless unless someone follows up with them. Many companies experience this problem where leads are generated then subsequently ignored.
