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Launch Team Blog

Blogging: The MVP of the Marketing Short-Game and Long-Game

Bringing Customers to You

Blogging has been recognized for years as an important aspect of any marketing campaign. For Launch Team clients, the most immediate impact is in the short-game of lead generation. Blog posts are used as part of an inbound marketing program to direct readers to longer pieces of content like white papers, eBooks, and tip sheets that are form protected and used to generate leads. The blog post is designed to attract leads early in the buying process, those at the top of the sales funnel. Promoting blogs in strategic locations across the web is the most effective means we have of attracting new leads.

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Topics: Content Development, SEO

Effective Marketing for Manufacturers: The New Sales Model

 

You asked—we answered.

Last week, we presented at an event for High Tech Rochester (HTR) and their manufacturing community, and at Optifest, Optipro’s annual manufacturing open house. Many companies like these, faced with overseas competitive price pressures and increasingly complex customer demands, struggle with what an effective sales model looks like now.

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Topics: Inbound Marketing, Social Media, SEO, Sales

Marketing Tip of the Week: Takeaways from INBOUND 2015 [Video]


SEO is no longer something you just do, it's something that happens when you do everything else right.

 

Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you never miss a tip.

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Topics: Business Insights, Inbound Marketing, Marketing Strategy, SEO

The Uncertain World of Google Updates: Why Phantom 2 Has Left Us Uneasy

A Search Update That's Shaking Things Up from the Shadows

Google_Phantom_2

When we heard about Mobilegeddon we prepared our clients, checking their competitors’ mobile compatibility and monitoring traffic closely as the April 21st roll-out date approached. We were especially worried for a couple of our clients who have yet to make the shift to mobile-friendly websites, because the much-publicized Google search algorithm update was supposedly intended to punish non-mobile-friendly sites. But April 21st came and went, and we did not see the shifts in traffic patterns we expected.

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Topics: Content Development, SEO

New Evidence Points to Marketing Value of SEO and Paid Search

“Just Google It”

We often conduct interviews with our customers’ customers as part of our marketing assessment. These interviews provide valuable insight into their buying habits, needs and expectations. One recent conversation went like this…

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Topics: Inbound Marketing, SEO

18 Months with HubSpot Inbound Marketing: Lessons Learned

Since becoming a HubSpot certified partner 18 months ago, a lot has changed. We’veHubSpot certified partner migrated our site to the HubSpot Content Management System (CMS), started a blog, and gotten a lot more serious about social media. We’ve created several content offers and downloads, implemented Calls to Action (CTA) throughout our site, built landing pages for each offer or CTA, integrated our email marketing with HubSpot, and set up lead nurturing emails (HubSpot calls them workflows because you can automate other things beyond triggering an email). We’ve also gotten used to looking at analytics more frequently and using the results to guide content development, SEO, and in many ways overall company strategy.

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Topics: Inbound Marketing, Marketing Mix, Social Media, Content Development, SEO, HubSpot

Keyword Optimization Conundrum - The Impact of "Not Provided"

The Loss of Organic Search Intel

In two prior posts, one in April on the impact of not provided on marketing metrics and in a February post on Secure Search and Not Provided background information. The February post also includes a short list of actions you can take to adapt to the changing search environment.  

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Topics: Marketing Metrics, SEO

Marketing Metrics - Tracking the Impact of Not Provided

Shifting Marketing Metrics?

Have you noticed that you have less organic search data available? In early February, we highlighted the impact of secure search on our organic search data in 2012. Approximately 31% of our organic search results were "(not provided)". This result means that people are accessing your site via secure search, which prevents you from seeing the search terms they used to find you. 

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Topics: Business Insights, Content Development, Marketing Metrics, SEO

Writing Content for SEO & The Impact of Secure Search

The Changing Landscape of Organic Search

If you’ve been paying attention to the headlines over the past year or so, businesses, marketing agencies, SEO practitioners, and other online marketing enthusiasts predict that keyword research as we know it (or knew it), is rapidly diminishing in effectiveness. Keyword research has been the SEO go-to source for website optimization.

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Topics: Inbound Marketing, Content Development, Marketing Metrics, SEO

Google+ and Your High Tech Marketing Strategy

Google+: A rundown

Although it has been criticized as a too-little-too-late competitor to Facebook, a year and a half after its launch, Google+ (sometimes abbreviated as G+) seems to be holding its own. The site (plus.google.com) has 500 million registered users, 135 million of whom are active on a monthly basis, Google announced Dec. 6, and it is the fastest-growing social network.

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Topics: Marketing Mix, Marketing Strategy, Social Media, SEO