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Launch Team Blog

7 Tips on Crisis Communication Every Business Should Know

Lessons from Upstate Social Sessions 2017

Last month I attended Upstate Social Sessions, a day-long conference in Rochester, NY focused on social media. The event, now in its third year, included presentations by national and local professionals who have used social media successfully in their fields. A favorite session among attendees was “Don’t @ Me: Navigate Controversy, Conversation and Comments.” 

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Topics: Social Media, Internal Communication, Branding and Identity

Effective Marketing for Manufacturers: The New Sales Model

 

You asked—we answered.

Last week, we presented at an event for High Tech Rochester (HTR) and their manufacturing community, and at Optifest, Optipro’s annual manufacturing open house. Many companies like these, faced with overseas competitive price pressures and increasingly complex customer demands, struggle with what an effective sales model looks like now.

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Topics: Inbound Marketing, Social Media, SEO, Sales

Social Media Strategy: Why You Shouldn't Just Talk About Your Company

 

You know that guy at the party who is having a one-way conversation? Here's how to avoid being that guy.

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Topics: Marketing Mix, Social Media, Client Relations

Marketing Tip of the Week: Go Beyond Sales Prospecting with Social Media [Video]

MTOTW #50: Lots of salespeople use social media for prospecting, but it’s useful throughout all stages of the sales process.

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Topics: Marketing Strategy, Social Media, Sales

Brand Management — Why Your Company Should Be Monitoring Social Media

The Need for Brand Monitoring

We’re all familiar with the saying “any publicity is good publicity.” People are talking about your company, which gives you an edge, right? Unfortunately, this is a bad public relations myth. Negative statements online can harm your brand’s reputation and image.

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Topics: Social Media, Client Relations, Branding and Identity

Marketing Tip of the Week: How B2B Companies Can Win with LinkedIn [Video]

MTOTW #45: More than 60% of B2B marketers consider LinkedIn to be the most effective social media channel for their business. So how should your team be using LinkedIn?

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Topics: Lead Generation, Marketing Strategy, Social Media

Marketing Tip of the Week: Social Media Drives B2B Sales [Video]

MTOTW #44: Social media’s marketing impact goes beyond brand awareness. In fact, social media has a 100% higher lead-to-close rate than outbound marketing. And 78% of salespeople using social media outsell their peers. If your sales team isn’t using social media, you could be missing out.

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Topics: Marketing Strategy, Social Media

Marketing Tip of the Week: Don't Fear Competitor Creepers on LinkedIn [Video]

Don't fear those competitor creepers wanting your prospect list - and here's why.

 

Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you never miss a tip.

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Topics: Business Insights, Marketing Strategy, Social Media

Marketing Tip of the Week: Promote Trade Show Visits through Social Media [Video]


Before a trade show visit, don't overlook social media as a way to get the word out about your upcoming attendance.

 

Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you never miss a tip.

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Topics: Business Insights, Marketing Strategy, Social Media, Trade Show Strategy

Content Marketing: What makes good video? (And why should you care?)

 

Video: A Mighty Medium

There’s no denying that the growth of online video has become a major marketing consideration in the past few years. In December 2013, 188.2 million people in the U.S. watched 52.4 billion online content videos (comScore), and the number of online video users is expected to reach 1.5 billion by 2016 (Cisco). More than half of executives look for more information after seeing a product or service in a video (Forbes), and 57 percent of consumers say that product videos make them more confident in a purchase (MediaPost).

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Topics: Inbound Marketing, Marketing Mix, Marketing Strategy, Social Media, Content Development