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1 min read

Marketing Tip of the Week: Promote Trade Show Visits through Social Media [Video]

By Katie Steelman on Thu, Oct 01, 2015


Before a trade show visit, don't overlook social media as a way to get the word out about your upcoming attendance.

 

Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you never miss a tip.

Topics: Business Insights Marketing Strategy Social Media Trade Show Strategy
7 min read

Content Marketing: What makes good video? (And why should you care?)

By Katie Steelman on Fri, Mar 07, 2014

 

Video: A Mighty Medium

There’s no denying that the growth of online video has become a major marketing consideration in the past few years. In December 2013, 188.2 million people in the U.S. watched 52.4 billion online content videos (comScore), and the number of online video users is expected to reach 1.5 billion by 2016 (Cisco). More than half of executives look for more information after seeing a product or service in a video (Forbes), and 57 percent of consumers say that product videos make them more confident in a purchase (MediaPost).

Topics: Inbound Marketing Marketing Mix Marketing Strategy Social Media Content Development
3 min read

'Eye Contact' in Social Media: Preserving The Human Element

By John Veckerelli on Tue, Jan 07, 2014

Growing up my parents instilled (forced) their kids into social situations to teach us how to interact with adults. I remember a lot of firm handshakes with eye contact. You could tell a lot about a person just from that brief moment.

Topics: Inbound Marketing Marketing Mix Social Media
6 min read

Social Content Marketing: How to prepare for a Google+ Hangout on Air

By Katie Steelman on Thu, Dec 19, 2013

 

Hangouts without the Hang-ups 

Google’s live webcasting tool, Hangouts on Air, can be a great resource for businesses looking to grow their social marketing strategy. It puts faces to your company name, and lets customers get to know your brand in a more personal way. Especially for technical companies, Hangouts on Air can provide an interactive platform for explaining difficult theoretical topics or application questions, while helping to establish your knowledge and credibility.

Topics: Marketing Mix Marketing Strategy Social Media Content Development
6 min read

18 Months with HubSpot Inbound Marketing: Lessons Learned

By John Veckerelli on Fri, Sep 20, 2013

Since becoming a HubSpot certified partner 18 months ago, a lot has changed. We’veHubSpot certified partner migrated our site to the HubSpot Content Management System (CMS), started a blog, and gotten a lot more serious about social media. We’ve created several content offers and downloads, implemented Calls to Action (CTA) throughout our site, built landing pages for each offer or CTA, integrated our email marketing with HubSpot, and set up lead nurturing emails (HubSpot calls them workflows because you can automate other things beyond triggering an email). We’ve also gotten used to looking at analytics more frequently and using the results to guide content development, SEO, and in many ways overall company strategy.

Topics: Inbound Marketing Marketing Mix Social Media Content Development SEO HubSpot
8 min read

5 Questions to Answer for Effective Content Marketing

By Katie Steelman on Fri, Dec 28, 2012

What is Quality Content?

There has been considerable buzz lately about the importance of creating quality content as a way to attract and qualify online sales leads. The idea is that through online engagement, in which you share best practices and tips for your particular expertise, for example, you attract higher quality leads. But what kinds of content are considered “quality”, and is more necessarily better?

Topics: Lead Generation Marketing Strategy Social Media Content Development
3 min read

B2B Social Media with Google+

By Katie Steelman on Wed, Dec 19, 2012

Who is using Google+?

Topics: Inbound Marketing Marketing Strategy Social Media Branding and Identity
4 min read

Google+ and Your High Tech Marketing Strategy

By Katie Steelman on Thu, Dec 13, 2012

Google+: A rundown

Although it has been criticized as a too-little-too-late competitor to Facebook, a year and a half after its launch, Google+ (sometimes abbreviated as G+) seems to be holding its own. The site (plus.google.com) has 500 million registered users, 135 million of whom are active on a monthly basis, Google announced Dec. 6, and it is the fastest-growing social network.

Topics: Marketing Mix Marketing Strategy Social Media SEO

PLS Launch Solutions Boosts Writing & B2B Social Media Services

By John Veckerelli on Wed, Dec 12, 2012

Welcome, Katie Steelman

Katie Steelman, Social Media ExpertKatie Steelman joins PLS as our new marketing writer and social media specialist. As customers recognize that great content attracts prospects through the web, PLS is providing full content development services including public relations, articles, white papers, video scripts, blog and social media content, ebooks, etc.

Topics: Company News Social Media Content Development
1 min read

Social Media's role in B2B Marketing

By John Veckerelli on Wed, Sep 28, 2011

How are B2B companies using social media?

Wondering what the “cool kids” are doing? Wondering how social media really relates to your business? You’re not alone. The promise of social media is real, but distinctly different for B2B companies.

Topics: Marketing Mix Social Media