Another year at Photonics West, the leading event for photonics and laser companies, is in the books! With over 5,000 presentations and 1,300 exhibiting companies, the consensus so far is that traffic was down and quality was up. After months preparing client booths, websites, collateral pieces, and campaigns, we're excited to share a few favorites!
4 min read
Some of Our Favorite Booths at Photonics West 2020
By Nate Fuller on Tue, Feb 11, 2020
Topics: Optics Marketing Mix Marketing Strategy Trade Show Strategy
5 min read
Networking and Trade Show Tips For Introverts and Engineers
By Nate Fuller on Mon, Nov 04, 2019
Sandy Sloane | Solutions by Sloane
For this post we talked with Sandy Sloane, the President of Solutions by Sloane. Her business serves as an extension of her clients’ existing internal training, employee engagement, special events, and public relations teams, complementing and enhancing what they are already doing or what they simply don’t have time to do. Sandy works closely with Nextcorps Luminate, a 6-month intensive accelerator program located in Rochester, NY, the imaging capital of the world.
Topics: Business Insights Lead Generation Trade Show Strategy Beer & Blog (interviews)
3 min read
Emerging Market Outlook: UAV
By Michele Nichols on Fri, May 18, 2018
Report from XPONENTIAL 2018
With more than 8500 attendees, the AUVSI XPONENTIAL show is the largest event worldwide for drones, robotics, and unmanned systems spanning over 20 different industries. In our second year of attendance at the show, we noticed significant shifts in the market makeup, exhibitor’s strategy, and the unmanned industry as a whole.
Topics: Business Insights Change and Innovation Trade Show Strategy
4 min read
Trade Show Marketing: The Best of XPONENTIAL 2017
By Aimee Schenck on Thu, Mar 01, 2018
At a trade show that features the latest in the fast-developing field of unmanned technology, there is a lot of interest and noise. It’s the Wild West, and market leadership is up for grabs. So how do you make sure your company’s booth draws attention and traffic? Effective demos are key. Unique approaches to booth advertisement will get you noticed, too.
We noticed a number of powerful tactics at XPONENTIAL 2017. The following tactics are just a few your team could apply to any large trade show strategy.
Topics: Trade Show Strategy Branding and Identity
3 min read
Packing the Perfect Trade Show Shoe
By Alex Ormond on Wed, Feb 07, 2018
We all have our favorite pair of shoes. They might be the ones that look great but don’t feel as great, the shoes that match everything, or the shoes that are surprisingly comfortable. We have favorites for work, going out—any number of occasions. But what about trade shows?
Topics: Trade Show Strategy
2 min read
Trade Show Follow Up: Why Automated Lead Nurture Is a Must
By Sarah Campagna on Wed, Jan 24, 2018
Scenario: You’ve spent the past three days at a trade show. You were really good about not answering emails on your phone while on the exhibition floor. You ran a lead generation promotion that brought in double the leads over last year.
But now it’s Monday. You’re back in the office and your inbox is overflowing. You’ve downloaded the lead list, but there isn’t possibly enough time to do lead qualification research on all of them—and certainly not enough time to make calls. How will you ensure consistent lead follow-up?
Topics: Inbound Marketing Lead Generation Trade Show Strategy Email Marketing
5 min read
6 Apps to Help You Capture Leads at Trade Shows
By Katie Steelman on Fri, Jan 05, 2018
CES, Photonics West, and other industry trade shows are just around the corner. Deciding how you will collect and manage leads is an important part of trade show planning, but the methods of lead capture vary. The most foolproof method of lead collection is using the official scanner provided at the event; however, due to the cost, many professionals are now relying on their phones to collect leads. Just be sure to test out any app you plan on using to work out any technical issues and make sure it will serve your needs.
Here are smartphone apps to try at your next trade show:
Topics: Trade Show Strategy
5 min read
Trade Show Planning: FAQ
By Katie Steelman on Fri, Dec 08, 2017
As we approach the year’s end and begin helping our clients map out next year’s marketing activities, one aspect we consider is their presence at trade shows. Trade shows and conferences are expensive, so it is important to make the most of the time and dollars that you spend there. Here are some common questions emerge from these discussions, and some tips that can help you maximize trade show ROI:
Topics: Trade Show Strategy
2 min read
An Introvert's Point of View: How Do You Maximize Trade Show ROI When You're Not Exactly a Social Butterfly?
By Aimee Schenck on Fri, Sep 08, 2017
Trade Show Planning for Introverts
Industry events such as trade shows and conferences are a great place to build sales opportunities and learn from fellow professionals. If you're a bold personality, it's easy to excel in these situations. However, if you’re a more introverted person, major events can feel daunting—speaking from personal experience.
Topics: Business Insights Trade Show Strategy
3 min read
Photonics West 2017 Survey: Back to Trade Show Basics, Focus on Business Connections
By Michele Nichols on Thu, Mar 09, 2017
It was all business at Photonics West 2017. The atmosphere was more serious and disciplined, with companies laser-focused on achieving specific marketing and sales goals and getting the most out of their trade show strategy. Our annual survey provides a look at these companies’ lead generation and follow-up success—check out the results to benchmark your own trade show performance. [Take this year's survey!]
Topics: Trade Show Strategy
4 min read
5 Tips to Improve Your Trade Show ROI
By Mandy Bly on Fri, Mar 03, 2017
Occasionally we hear companies say that attending or exhibiting at trade shows brought them little ROI. The first question we ask is, “How many appointments with prospects did you have set up beforehand?” Frequently the answer is none. Hoping that prospects with a need will drop by your booth during the show, whether or not they are familiar with your company beforehand, is simply not enough.
Topics: Trade Show Strategy Sales
5 min read
The Best and Worst of Photonics West 2017
By Sarah Campagna on Fri, Feb 10, 2017
Booth design isn’t the only thing that can make or break a company’s trade show presence. Engaged, knowledgeable staff members who are eager to share their expertise are a must-have. A cool demo doesn’t hurt either. Check out the companies and events we thought shined at this year’s SPIE Photonics West, and what could have been better.