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Launch Team Blog

Best and Worst of the Photonics West 2016 Exhibition Floor

According to my pedometer, I covered over 20,000 steps on the Photonics West trade show floor this week, and though that’s certainly not enough to see every booth, I felt pretty good about what I did see. There were some clear winners in my book this year—booths that were clearly a step ahead of their neighbors in creativity and lead generation effectiveness.

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Topics: Trade Show Strategy, Branding and Identity

6 Post-Show Activities That Improve Trade Show ROI

As we gear up for Photonics West and the winter–spring trade show season, we’re sharing a variety of tips, tricks, and insights to help you improve your trade show ROI. This includes everything from promoting your trade show visit on social media to booth staff training. Today we’ll focus on what happens when you return from the show.

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Topics: Trade Show Strategy

5 Apps to Help You Capture Leads at Trade Shows

We and our clients are gearing up for Photonics West and other upcoming trade shows. Collecting and managing leads is an important part of these events, but the methods of lead capture vary. Often show organizers will have badge scanners available to rent, or exhibitors can bring their own; but because of the cost, many professionals are now relying on their phones to collect leads.

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Topics: Trade Show Strategy

Marketing Tip of the Week: Be Strategic When Choosing Trade Show Trips [Video]


Attending a trade show soon? Consider a little tip for your trip. 

 

Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you never miss a tip.

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Topics: Marketing Strategy, Trade Show Strategy

Avoid Trade Show Burnout — Get Off-Site at Photonics West

This year's Photonics West conference promises to be jam-packed with new product exhibits, technical presentations, business courses and meetings with some of the top optics and photonics companies from around the world. The trip is well worth it, but the hectic schedules can easily cause trade show burnout. To break up the routine and save some sanity, we're making it a priority to get out of the conference center and see some of what San Francisco has to offer.

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Topics: Trade Show Strategy

Catch Us at These 2016 Events for High Tech Marketing Tips

We're starting off 2016 on the road, meeting with top CEOs from around the world, sharing insights and learning. Catch us at:

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Topics: Inbound Marketing, Company News, Trade Show Strategy

Marketing Tip of the Week: Expand Your Trade Show Marketing Metrics [Video]


How do you measure trade show success?

 

Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you never miss a tip.

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Topics: Marketing Strategy, Trade Show Strategy, Marketing Metrics

Touch Is The 4th Dimension: Why Print Marketing Still Matters in 2016

Collateral has become something of a dirty word around the Launch office. When customers ask us for a brochure, it’s often because they feel like they ought to; it’s a cost of doing business rather than an asset or key part of their sales process. For traditional brochures, we’d tend to agree, but that’s not to say that print doesn’t have its place.

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Topics: Marketing Mix, Trade Show Strategy, Branding and Identity

Marketing Tip of the Week: Incorporate Touch in Your Marketing Strategy [Video]


As our company rebranded to Launch Team, see how we utilized touch into our branding materials to reflect how we do marketing.

 

Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you never miss a tip.

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Topics: Business Insights, Marketing Strategy, Trade Show Strategy, Branding and Identity

Marketing Tip of the Week: Do's and Don'ts for Trade Show Booth Staffers [Video]


From greetings to phone usage, we have some quick tips to make you more successful at your booth. 

 

Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you never miss a tip.

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Topics: Business Insights, Marketing Strategy, Trade Show Strategy