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Optics + Photonics is a well-executed conference set in the beautiful city of San Diego. The weeklong event is known for its technical presentations and proclivity for attracting R&D enthusiasts. It’s also known for lead generation, not in volume but in quality of leads.

Traffic on the exhibition show floor on Tuesday was phenomenal—aisles so thick with attendees that at times it was hard to make it to the next booth. If you were working a booth that day you could easily forget that this wasn’t Photonics West.

We recently asked optics and photonics companies to participate in our annual Photonics West lead generation survey. The survey results give us a better understanding of trade show lead gen and follow-up trends, and it helps business leaders benchmark their own progress in these areas.

According to my pedometer, I covered over 20,000 steps on the Photonics West trade show floor this week, and though that’s certainly not enough to see every booth, I felt pretty good about what I did see. There were some clear winners in my book this year—booths that were clearly a step ahead of their neighbors in creativity and lead generation effectiveness.

As we gear up for Photonics West and the winter–spring trade show season, we’re sharing a variety of tips, tricks, and insights to help you improve your trade show ROI. This includes everything from promoting your trade show visit on social media to booth staff training. Today we’ll focus on what happens when you return from the show.

Attending a trade show soon? Consider a little tip for your trip. 

Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you never miss a tip.

This year's Photonics West conference promises to be jam-packed with new product exhibits, technical presentations, business courses and meetings with some of the top optics and photonics companies from around the world. The trip is well worth it, but the hectic schedules can easily cause trade show burnout. To break up the routine and save some sanity, we're making it a priority to get out of the conference center and see some of what San Francisco has to offer.

We're starting off 2016 on the road, meeting with top CEOs from around the world, sharing insights and learning. Catch us at:

How do you measure trade show success?

Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you never miss a tip.

Collateral has become something of a dirty word around the Launch office. When customers ask us for a brochure, it’s often because they feel like they ought to; it’s a cost of doing business rather than an asset or key part of their sales process. For traditional brochures, we’d tend to agree, but that’s not to say that print doesn’t have its place.

As our company rebranded to Launch Team, see how we utilized touch into our branding materials to reflect how we do marketing.

Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you never miss a tip.

From greetings to phone usage, we have some quick tips to make you more successful at your booth. 

Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you never miss a tip.

Before a trade show visit, don't overlook social media as a way to get the word out about your upcoming attendance.

Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you never miss a tip.