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Launch Team Blog

Marketing Tip of the Week: Promote Trade Show Visits through Social Media [Video]


Before a trade show visit, don't overlook social media as a way to get the word out about your upcoming attendance.

 

Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you never miss a tip.

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Topics: Business Insights, Marketing Strategy, Social Media, Trade Show Strategy

Marketing Tip of the Week: Think Beyond the Booth at Trade Shows [Video]


Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you never miss a tip.

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Topics: Trade Show Strategy

Marketing Tip of the Week: Follow Up with Trade Show Leads [Video]


Too often, CEO's and salespeople return from a show and don't follow up with new leads. So before your next show: make a game plan. 

 

Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you never miss a tip.

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Topics: Marketing Strategy, Trade Show Strategy, Client Relations

Photonics West 2015 Survey: Lead Gen Rises, Trade Show Follow-up Lags

Trade shows catering to high tech industries such as contract manufacturing or optics are highly targeted, and they're still an important part of an integrated marketing strategy. In Optics & Photonics, Photonics West is the can't-miss show of the year.

In our annual Photonics West Lead Generation Survey, we asked Photonics West attendees to share their results from the show. The survey is our way of helping optics and photonics companies benchmark their marketing performance against others in the field.

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Topics: Optics, Trade Show Strategy

Make the most of Photonics West 2015

Next week is Photonics West 2015, and once again we're sharing with you some ways to get the most value from your trip.

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Topics: Trade Show Strategy

Learn Sales & Marketing Strategies to Attract New Buyers at Photonics West 2015


Bring Customers to You

Launch Solutions President Michele Nichols will teach a short course and roundtable discussion on marketing and sales strategies at Photonics West next month.

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Topics: Company News, Trade Show Strategy

Top 3 Signs You Should Rethink Your Tradeshow Strategy

Tradeshows present a great opportunity to gain brand exposure, meet with customers and partners, and learn what’s new in the industry. Unfortunately, people often take for granted or are unaware of these benefits and therefore don’t follow tradeshow best practices. Three signs you might want to reconsider your tradeshow strategy are:

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Topics: Trade Show Strategy

Spring 2014 Tradeshows and Conferences - Are you ready?

Spring is finally here, and with it comes new opportunities to connect with your customers. Launch Solutions is working hard to help clients prep for various tradeshows and events, as well as doing some travelling ourselves. Are you attending any upcoming tradeshows or conferences? If so, let us know how we can help you be ready.

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Topics: Optics, Company News, Trade Show Strategy

Confidence Growing in Tradeshow Prep & Follow-up - Survey Results

As we've previously done for Photonics West and other major tradeshows our clients attend, we asked Photonics West 2014 attendees about their lead generation success, as well as preparation and follow-up habits.

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Topics: Trade Show Strategy

Trade Show Trip Tracker [Download] — For Better Trade Show Planning

Most of our clients attend at least one industry tradeshow every year. Tradeshows can be a great way for them to meet new prospects and leads, learn about emerging technology and techniques, and scope out competitors. Identifying and prioritizing these objectives is a major part of preparing for a show.

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Topics: Business Insights, Trade Show Strategy, Internal Communication