Michele creates marketing programs that better serve our clients. As an owner and president of Launch Team, she understands the role marketing plays as part of the larger organization and the pressures and realities of owning a business. Responsible for setting our direction and developing our capabilities in ways our clients value, she also acts as consultant to high tech leaders.
Michele develops and defines winning PR and marketing strategies for high tech, optics, photonics and services companies looking to grow sales. She helps companies develop and leverage their IP portfolio, enter new markets, launch new products, and integrate new acquisitions. With an MBA and 15 years of experience in improving service delivery, Michele approaches challenges with practical tendencies and a "big picture" view. Her areas of expertise include organizational development, process improvement, precision manufacturing, and optics.
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Madi is always up for a creative challenge. She specializes in graphic design, developing advertisements, white papers, social media images, and other materials that tell clients’ stories visually and strengthen their brand. Whether you’re in the business of medical devices, engineering services, complex instrumentation, or the next big technology, Madi’s attention to detail and diverse marketing and communication experience will help drive results.
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With more than 10 years of experience working in client and customer-facing positions, Meghan is always delighted to meet new people and tackle new challenges. Meghan's primary goals in every project are first to devote complete attention to the client's needs and objectives, and then to follow through by delivering truly impressive work. In addition to Salesforce administration, Meghan assists with training materials and educational sessions that encourage participants to find learning as fun and easy as she does. Her prior experience working in post-sales implementation give her a unique and practical insight into the full scope of business endeavors, from design to delivery. Meghan's technical expertise, excellent communication skills, and customer focus help Launch Team to deliver powerful results through efficient Salesforce org management and effective user training.
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Alison helps clients meet their goals by connecting technology, company leadership, engineering, and marketing. She brings a strong writing background and over 20 years of B2B marketing experience to the team. From
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Angelena has worked as a Salesforce.com Consultant and has over 10 years of business experience in management, service and IT technical disciplines. Her expertise lies in managing end to end implementations, CRM optimization, ongoing support/maintenance and end-user/admin training. She has a proven ability to form strategies to implement solutions for CRM projects that will enhance efficiency and maximize CRM return on investment.
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Nate has a bias for action and he loves finding new ways to solve a problem, and increase efficiency. Nate's entrepreneurial spirit makes day-to-day interactions with clients and business owners his favorite aspect of the position. Through growing these relationships, he enjoys learning about the advanced technological industries that power our smart devices, hospitals, and business technologies.
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Beth builds websites that drive results, not just traffic. From design to user experience to search engine optimization, Beth brings clients practical advice and flawless execution. She has a background in e-commerce sites for high-end B2B and B2C products, and in customer service and support.
Beth builds websites that have a clear and compelling path to action and support users at every step of the buying cycle. Her education in both Studio Art and Mathematics lets her approach a business problem from many angles. Specialties include videography, photography, search engine optimization, email marketing creation and ROI assessment, e-commerce, graphic design.
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A strong writer with broad training across a variety of marketing applications, Aimee loves the challenge of writing about new technologies and sharing her social and visual media skills with Launch Team clients. Aimee has used her marketing and promotion skills to help grow an entrepreneurial business near her hometown of Jasper, NY. She has also worked in account management, maximizing clients’ advertising spend and helping them target key audiences. Aimee’s favorite part of her job with Launch Team is managing the many moving pieces of clients’ ongoing marketing plans and applying her writing skills across their programs. The challenges brought by each client intrigue Aimee and push her to find the best solutions to the toughest marketing questions.
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Alex is committed to helping our clients successfully communicate information and improve interactions with their customers. With a background in media management, Alex doesn’t miss an opportunity to apply research to help her clients make informed, data-driven marketing decisions. She has an infectious enthusiasm that helps keep the entire team upbeat. She has a passion for marketing and takes great pride in her work and friendly customer service.
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Damon develops blog posts, eBooks, and other technical writing pieces to support inbound marketing and lead generation for customers. His background in research and education has made him especially effective at communicating the value of technology. He has a Ph.D. in optical engineering and over 20 years of academic and industrial research experience. He regularly travels to teach popular short-courses on introductory optics, science writing, and project management for SPIE.
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As a former product manager with marketing experience from Fortune 100 to small business, Sarah has walked in the shoes of our clients, and works hard to ease their workload by keeping us on plan and on message. Certified in both HubSpot and Pardot, Sarah is able to recommend and implement inbound marketing programs that drive leads.
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Gaynor is an experienced market researcher with deep knowledge of consumer behavior, market research methodologies, public relations strategies, and digital marketing. She approaches every engagement with a strategic mindset, a keen ability to align effective tactics with key objectives, and the tenacity to get things done. Gaynor gives businesses the insight they need to create brands that add value inside and outside of their organizations.
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Marcy provides bookkeeping and clerical support to Launch Team. With more than 25 years of administrative experience, she is a pro at keeping accounts organized and on task. Marcy engages clients through personable customer service, ensuring that records remain accurate and up to date and positively contributing to the company’s financial health.
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Launch Team partners with a talented pool of professionals, from optics engineers to HubSpot inbound marketing specialists, who are consulted and brought into projects as needed.
Wondering how we might apply our knowledge and experience to help grow your business? Let's chat! Call 585.256.1640 or email us to set up a consultation.