proven go-to-market strategy

“Working with Launch is easy. Everybody is customer focused and working hard to make us successful.”

Neal Elli, President | Empire Precision Plastics

Internal Communication and Change Management

Effectively Navigate Transitions through Marketing and Internal Communication

Whether your company is experiencing a big shift such as a merger or reorganization, launching a new product, entering a new market or changing how you serve the customer, communication with both external and internal stakeholders is key. Bringing in an outside perspective, along with new strategies and tactics, can signal that it's no longer "business as usual."

That's where Launch Team comes in.

We use our Launch Methodology to design and execute communication strategies that move your team from Awareness to Understanding to Internalization. We can help you establish greater alignment throughout your company, bridge knowledge gaps between departments and levels and support your company's change from the inside out.

We help develop strategy for companies looking to:

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Move up the value chain or enter new markets

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Establish unity and profitability after a merger or acquisition

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Create competitive advantage

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Spur innovation

Launch Methodology for Change

   

Marketing

Internal Comm

Awareness

Icon-Arrow-Right-Purple Visibility Vision

Understanding

Icon-Arrow-Right-Purple Education Education

Internalization

Icon-Arrow-Right-Purple Customer loyalty Staff loyalty

Payoff

Icon-Arrow-Right-Purple Revenue Profits

Transformation requires new behaviors at every level, in every interaction, from diverse stakeholders with different motivators and needs. By focusing on long-term vision, our change communication strategy can align your teams in order to improve performance while creating an open dialogue necessary to maintain short-term productivity.


We've helped companies faced with:

Communicating a Reorganization
We guided a company through a reorganization and change to service model affecting 20,000 employees. One of the change initiative kickoff attendees described our work as "the best leadership offsite I've attended in 20 years—focused, informative and energetic".

Moving from Commodity to Competitive Advantage
In a dying industry with revenues dropping 30% year over year, we helped companies reinvent and work through the mindset shift that this change demands.

Shifting from Clinic to Web
A medical device company changed its service model while launching in the U.S. market, causing a rethink of every aspect of the operation.