Looking to transform your organization-- to create competitive advantage? Spur innovation? Need to create unity and profitability after a merger or acquis-ition? If you’re looking to retain stars, and build productivity, goodwill and profits long term, your strategy for communicating change is critical. PLS can help.
We’re not an OD or HR consulting firm. We don’t design or manage the change — through our communications strategy consulting and execution support services, we help people get behind the change. Transformation requires new behaviors at every level, in every interaction, from diverse stakeholders with different motivators and needs. Their common denominator? Your customer.
Our communications strategy consulting focuses on long-term vision, while creating an open, healthy dialogue needed to maintain short-term productivity. Much like marketing and product launch, we move your audience from Awareness to Understanding to Internalization. PLS communication services use our launch methodology to design and execute communication strategies that may include:
Awareness
Executive leadership branding and vision workshop
Leadership kickoff event
Elevator speech and key messages
Road shows
Collateral targeted for each stakeholder group
Understanding
Transformation playbook
FAQs
Interviews and focus groups
Interactive project mapping (link day-to-day projects to company goals)
Educational webinars, videos, or podcasts
Internalization
Targeted supervisor support and toolkits
Frontline-focused training
Collaboration tools
Assessment and coaching tool
These proven techniques reach stakeholders in their preferred ways, with built-in
feedback loops to encourage collaboration and buy-in.
To discuss your change plan communications and challenges, please contact us at 595-256-1640 x221 or info@launchsolutions.com. Or learn more with studies and articles in our Marketing Library. |