Transforming Organizations in an Era of Change
Looking to transform your organization - to create competitive advantage? Spur innovation? Need to create unity and profitability after a merger or acquisition? If you're looking to retain stars and build productivity, goodwill, and profits long term, your strategy for communicating change is critical. PLS can help.
We're not an OD or HR consulting firm. We don't design or manage the change — through our communications strategy consulting and execution support services, we help your people propel the change. Transformation requires new behaviors at every level, in every interaction, from diverse stakeholders with different motivators and needs. Their common denominator? Your customer.
Our communications strategy consulting focuses on long-term vision, while creating an open, healthy dialogue necessary to maintain short-term productivity. Much like marketing and product launch, we move your audience from Awareness to Understanding to Internalization. PLS communication services use our launch methodology to design and execute communication strategies that may include:
Awareness
- Executive leadership branding and vision workshop
- Leadership kickoff event
- Elevator speech and key messages
- On-line community
- Collateral targeted for each stakeholder group
Understanding
- Transformation playbook
- FAQs
- Interviews and focus groups
- Interactive project mapping (link day-to-day projects to company goals)
- Educational webinars, videos, & podcasts
Internalization
- Targeted supervisor support and toolkits
- Frontline-focused training
- Collaboration tools
- Assessment and coaching tool
These proven techniques reach stakeholders in their preferred ways, with built-in feedback loops to encourage collaboration and buy-in.
To discuss your communications plan and challenges, contact us at 585.256.1640 x221 or info@launchsolutions.com.