Marketing automation can be powerful—it’s been shown to improve conversion rates by 300%—but the technology is new and fast-changing. Ownership and accountability for this technology can be confusing, and vendors often focus on either the technology or the marketing—not both.
The goal of a seamless customer experience is challenging if the strategy, tactics and "plumbing" are not in alignment.
Launch Team is certified in two of the largest platforms for marketing automation: Salesforce.com, including the Marketing Cloud and Pardot, and HubSpot, and are experienced users in several other platforms. We can help you through the whole process, from strategy, tool selection, marketing tactics and asset development to implementation and optimization.
Launch Team’s Marketing Automation Services
We start with the basics: why, when and how customers use your product or service. We're able to look at your market and opportunities, short and long-term, from the perspective of your customers, your customers' customers, your competition and sales force. We understand your technology, the sales dynamics and market drivers affecting your sales, and the proven keys to success of specific campaigns. Why? We're practical, customer- and results-focused, and have broad and deep knowledge of the industries we serve and the technologies that drive sales and marketing today.