Integrated Marketing Mix

Your business touches the customer in a lot of ways.

For most, a balanced marketing mix drives the greatest ROI and business results.
 
                                                                                                       
                              Tradeshow/
Events
Tradeshow Events
Generate leads & build relationships
Identify trade show calendar & goals
Write speeches
Design trade show booths
Write/design collateral
Create poster series, demo videos
Write booth staff script
Manage pre- and post-show outreach
Email
Email Marketing
Stay in front of qualified prospects
Create and execute email campaigns
Create follow-up process
Build/manage prospect database
                             
                                                           
                                                           
                                                           
        Content
Content
Support the sales cycle with the right content
Write/design corporate brochures
Interview & create testimonials, case studies
Write tech briefs, white papers
Design for hardcopy, tablet, mobile, web
                                            Social Media
Social Media
Engage your audience
Set up blog, Twitter, Facebook, LinkedIn, YouTube presence
Establish themes, goals, metrics
Build followers
Post or solicit/manage content
Monitor & measure social media program
     
                                                         
                                                         
                                    Your Brand—Your Customer
(Hover over each touch point to learn
more about that section.)
                             
                                                                 
    Web
Web
Attract the right traffic and inspire them to take action
Create or revamp website
Write web content
Improve search engine ranking
Set up and manage search engine ads/ Google AdWords
Measure web results
                PR
PR
Create buzz
Target industry media
Identify news & calendar
Interview & write PR/articles
Create media kits
Drive web traffic from the newswire
 
                     
                     
                     
                                                                 
                                                                                                       
          Leadership
Leadership
Align marketing with business plan. Create change
Conduct positioning workshop with leadership
Create sustainable marketing plan
                                        Advertising
Advertising
Get the word out
Create online & print campaigns
Set up landing pages
Measure results
       
                                                       
                                                       
                                Customer
Experience
Customer Experience
Better customer experience improves sales
Interview key customers
Improve sales to existing customers
Improve sales to service handoff
  Sales
Sales
Build a stronger pipeline
Identify key messages
Establish qualifiers
Improve dealer channel results
Develop presentations and tools to help close the sale