Is technology fueling expectations, or are customer expectations fueling the need for technology? It’s both. Our customers now expect personalized marketing and seamless sales and service, across channels and platform. Targeting and engaging your prospective customer has gotten a lot more complicated as social media and mobile usage has increased. An integrated marketing platform is critical to an effective marketing strategy.
The advancement in marketing technology in just the last few years is mind boggling. CMO's are beginning to outspend CIO's on technology. Amid this shift, organizations are trying to figure out which tools to use, how these changes will impact their employees, and how to get sales and marketing to collaborate effectively.
When implemented well, marketing automation can completely transform lead management as well as impact your marketing department's relationship with your sales team.
To roll out a successful marketing automation program, you need to understand both marketing and technology. We can help you discern, plan, and execute what you need to do in order to be successful.
The Launch Team is a HubSpot Gold Partner and a certified Salesforce partner, and is experienced in a broad range of other platforms, including Act-On and SharpSpring. We are able to work from your business goals to help you select, implement and optimize a marketing technology that’s a best fit for your organization.
Marketing and sales have, in many organizations big and small, operated in silos. The web has brought them together, but it takes more than technology to efficiently align them.
Inbound marketing and marketing automation have a proven ROI, but it's hard to go it alone.
We can help with: