MRS Spring Presentation Download

Get the slides from Michele Nichols' sales & marketing session

Sales & Marketing for Engineers & Scientists

In high tech companies, engineers and scientists are often expected to assume a role in marketing or technical sales. They may lack training in marketing and sales processes, but that doesn't mean they can't meet that challenge effectively.

This presentation, shared at MRS Spring 2016, offers:

  • An approach to sales that is a better fit for scientists and engineers
  • A way to generate leads through what you already do well: innovate and educate
  • The data behind sales and marketing

Complete the form below to download the slides.


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Advice from the Experts 


Michele Nichols has been developing marketing programs for technology companies for more than 15 years. As President of Launch Team Inc., she and her team have helped market leaders rebrand, enter new markets, launch new products and rethink strategy for their next stage of growth. 

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