MRS Spring Presentation Download

Sales & Marketing for Engineers & Scientists

In high tech companies, engineers and scientists are often expected to assume a role in marketing or technical sales. They may lack training in marketing and sales processes, but that doesn't mean they can't meet that challenge effectively.

This presentation, shared at MRS Spring 2016, offers:

• An approach to sales that is a better fit for scientists and engineers
• A way to generate leads through what you already do well: innovate and educate
• The data behind sales and marketing

Complete the form below to download the slides.