The New Sales Model for Optics & Photonics Companies
Your customer base is changing quickly. Baby boomers are retiring, and younger buyers prefer to do their own research before engaging your sales team. Businesses must learn to adapt, using inbound marketing and engaging content.
This presentation, shared at Photonics West, offers:
An approach to sales that is a better fit for manufacturers and engineers
How marketing fits into the sales process, and tips for better alignment