Watch for us at: Optics + Photonics
August 3-5, 2010 (San Diego, CA)

Michele Gleber, PLS President will attend Optics + Photonics 2010 in San Diego. Looking to discuss your optics marketing challenges? Contact us to set up an appointment.

PLS Announces Blueprint for Change
July 22, 2010 (Rochester, NY)

In partnership with PLP Digital Systems, PLS introduces an industry-specific strategic marketing program to reposition commercial printers. John Cronin, President of PLP, recognized a need in his customer base to reposition their brands to focus on higher-value services. This pilot program will guide up to 10 customers through a six-month change program that blends marketing consulting, coaching and collaboration with group accountability to make sure change “sticks” and real revenue growth is achieved.

Blueprint for Change is an industry-specific program that’s based on PLS’ proven positioning process to help companies:

Identify their unique value proposition based on best customer input and competitive research

Tell a new story, focused on higher-value services, consistently

Get the word out, through a strategic and tactical marketing roadmap

Though Blueprint for Change is the first of such initiatives, PLS looks to broaden this offering in other industries that face similar challenges, like:

A need to diversify into new markets or services

Falling revenues or margin pressures in existing lines of business.

For more information on the commercial printer-focused Blueprint for Change, or interest in partnering or participating in other industry programs, please contact John Veckerelli or Michele Gleber.

Watch for us at: IRgA 2010

Michele Gleber and John Veckerelli will attend IRgA 2010 in Palm Springs to present a seminar, Blueprint for Change. For reprographers and commercial printers faced with declining revenues and increasing commoditization, this seminar helps leaders to:

Define the future state of their business

Assess where they’re at on the road to change

Define an initiative that will help them get there.

Unable to attend? Download the presentation or contact us to learn more

Watch for us at: Photonics West
January 27-29, 2010 (San Francisco, CA)

In support of our optics customers who exhibit at this important kick-off to the year, Michele Gleber will attend Photonics West in San Francisco.

PLS Adds Resources and Infrastructure to Enhance Online
Marketing Services
February 10, 2009

As B2B companies shift their marketing resources to focus on online marketing, PLS steps up capabilities to meet customer needs. New offerings include:

Search engine optimization, to improve lead generation. PLS can provide SEO services as a project or as part of ongoing full-service marketing execution and website development

Search engine marketing. PLS can consult on, optimize and manage Google or LinkedIn ads for better leads and best return on investment

Website overhaul action plans, for those who want to make their own changes, but are looking to improve sales from their website.

New open-source content management system, for customers who wish to easily manage their own B2B websites.

Improved toolset, to quickly and cost-effectively add web functionality like photo galleries, shopping carts and portals

With the addition of Beth Shope, whose background in web design and e-commerce has proven to increase sales for new and existing websites, PLS is able to fully create and execute online marketing strategies for growth. Meet Beth or call us to learn more