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Mike Pavia wins RRPC Entrepreneur Award and GREAT Visionary Leadership Award
—Sydor Instruments 

Optical blog launched
—Ross Optical 

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—Empire Precision

Celebrating 50 years and three generations in business
—Sydor Optics

Cleanroom initiative for medical device safety
—Empire Precision

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PLS Launch Solutions & OptoIQ Announce Marketing In Photonics Blog


New Optics Marketing Blog

OptoIQ, a leading digital media source for news and research in optics, photonics and imaging technologies, announces a new blog, Marketing in Photonics, written by Michele Nichols, President of PLS Launch Solutions.

OptoIQ hosts new blog written by PLS Launch Solutions President, Michele Nichols Gleber The OptoIQ blog provides insights about marketing strategy and approaches that achieve business goals in these markets. The blog will feature semi-monthly columns on marketing and workforce development pipeline topics, with ideas and techniques that are applicable for growing optics and photonics companies.

Future posts will cover:

  • Sales and marketing best practices and metrics for optics and photonics
  • Innovation models from best-in-class companies
  • Defining your company’s value proposition
  • Growing your own talent: training programs of Sydor Optics and Optimax
  • Projects and resources to increase industry awareness in new high school grads

Explore the OptoIQ Blog - Marketing in Photonics

Read the Press Release


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