Optics Trade Show Activities that Boost Business

Some optics and photonics companies allocate up to 40% of their marketing budgets to trade shows. They look for ROI from these efforts. One of the quickest ways to impact ROI is to change booth staff behaviors that could be off-putting to visitors.

Here's the top three behaviors to stop: 

1. Staff more interested in their phone or computer
2. Staff sits in the booth with their back to visitors
3. Booth left unattended

The Remedy - Download our Event Staff Training Presentation 

If you're like many of our high tech clients, achieving ROI begins with a plan. This presentation is a solid framework for you to train your booth staff about the goals of the tradeshow, how you know you've succeeded, and their role in making it happen. Follow the guidelines and you will land qualified leads at the event.