From web design and SEO to inbound implementation and technical content development, we apply our B2B marketing knowledge to your web-related projects. Whether you need to increase leads, traffic or orders, we have the technical, multiplatform expertise and design savvy to help you achieve your goals.
When Harklinikken wanted to enter the US market with an online business, we designed, built and created a website using HubSpot that exemplifies the client's values and brand identity. This inbound platform and integrated e-commerce site helps us seamlessly attract and service the right prospects.
Our approach to this website redesign incorporated inbound marketing techniques using an integrated inbound platform. Launch Team created new content to drive visitor focus to the client's optical surface polishing line of business and expanded explanations of technology ROI. New and existing content included clear calls-to-action to increase new leads.
Arnold Magnetic Technologies
Our team redesigned the client's global site and helped manage the external developers and an internal review team to create this site in multiple languages, markets and sales channels. All imagery and content were created by Launch Team.
This warehouse management software company's old website had not kept up with the sophistication of the product. Their new site is modern and easy to navigate, and helps attract right-fit customers.
Digital and print advertising can be an important part of any product or corporate launch. From publication identification, ad planning and media buying to ad design and ROI monitoring, we can manage your advertising from beginning to end and produce ads that will generate web traffic, product interest and brand awareness.
Lake Shore Cryotronics
Launch Team advises this technology company on the most effective ad spend and placement, and designs and manages their print and digital ads across multiple publications, industries and product lines.
When Melles Griot was acquired by IDEX, their marketing needed an updated look and integrated message across ad campaigns. Our collection of ads, tagline and messages allow their internal team to quickly create and manage ads on demand.
To announce this optics company's new brand and capabilities, Launch Team designed a digital "peel" ad, full page print ads and ongoing campaigns. The ad campaigns have resulted in high visibility and increased business.
This full page ad served the dual purpose of promoting the company's optical polishing slurries as well as announcing the company's presence at a key tradeshow.
Trade Show Booths
Trade shows are very much alive in specialized industries. Launch Team can improve your ROI with pre- and post-show marketing and an upgraded tradeshow presence. We design booths, banners and campaigns, and can also provide booth staff training and support. From concept to completion, we'll help you gain more from your tradeshow investment.
This two-story booth needed to serve many purposes. Launch Team's design included setups for different shows internationally, a hidden conference room for private meetings, and flexibility in displaying equipment. The result was a vibrant, clean booth with clear brand messaging that offers maximum visibility and flexibility.
Exhibiting at trade shows is an investment—not just in the booth, but in your salespeople's time. Launch Team created the pieces Optimax needs to exhibit in 10 foot or 20 foot spaces, displaying a wide variety of capabilities and products depending on the show. The booth was also built to speed setup and teardown, getting salespeople back to selling faster.
Arnold Magnetic Technologies Booth
Arnold’s previous booth design included several different pop-up banners that distracted visitors. We replaced these text-heavy pieces with a clean, attractive background featuring only essential imagery, which allowed visitors to focus on the company’s key capabilities.
Making a strong impression in a new market was the focus for Nanophase. Launch Team incorporated an attention-grabbing color palette in the design of a 10-foot banner wall, tablecloths, booth signage, and flooring. Knowing that a tacticle experience leaves a lasting impression, we suggested the use of a hands-on activity to drive interaction and improve brand recall among tradeshow visitors. The result? 4x the leads over the same show the previous year.
Launch Team developed a new backwall with a fresh look that communicates both the range and cohesion of this plastic part manufacturer's capabilities. We also designed a fitted case wrap so that their booth case could double as a display unit.
Novatek's booth is designed with distinctive graphics that communicate the different people they serve, as well as an open layout and interactive kiosks to bring prospects in and engage them.
Rebranding can mean updating certain aspects of your company's image, or completely recreating it. A new logo can be a big part of that rebranding process. Launch Team knows that you have a vision for the changes that will occur within your company, and we will work closely with you to create or recreate a logo that reflects that vision.
The company's original logo served them well for almost 25 years. This new brand pays homage to their legacy but looks forward, reflecting the sophistication of the company.
Silver Bear's new logo sets them apart as a minority-owned business with a distinctive character, but it is also sophisticated enough to speak to the government and primes they serve.
University of Pittsburgh Bradford
To celebrate their 50th anniversary, the University of Pittsburgh Bradford wanted to put a twist on their traditional brand. Launch Team designed a logo that conveys the school's rich history while also showing the evolution of the university since its establishment.
Forge Metal Finishing Logo
Forge underwent a name change and brand redesign to better convey their strength in metal finishing. Their new logo is bold yet polished, reflecting their focus on rigorous process control and high quality work.
Skincare and cosmetic developer Solésence uses natural minerals to prevent skin damage from the sun. The logo’s warm color palette and sun-shaped arrangement of dots convey the solar protection offered by the brand, while its clean simplicity indicates aesthetic benefits.
This new company was still developing product lines, and they needed a brand that was simple and elegant but that would work for multiple customer demographics.
The content you present to your customers and employees should be recognizably yours. Our technical writers will develop content that demonstrates your capabilities and expertise, while our designers ensure that the information is presented in a way that is compelling and consistent with your brand.
To establish credibility in a market prone to false promises, Launch Team created downloadable e-books and tip sheets to supplement clients' research and interest.
In technical documentation and training, supplemental materials have proven to be a highly valued resource. We have written and designed e-books, tip sheets, guides, checklists and manuals for download, bringing in qualified leads each month.
Datasheets and spec sheets are critical to an engineering buyer. We've helped Optimax speed the launch of new capabilities by rapidly creating the promotional and educational material they need.
This company had a lot of publishable technical data, but they struggled to find the time and resources to create lead generating content. Our writers created this popular guide to educate manufacturers about optical polishing.
Launch Team applied an inbound marketing strategy, using social media as one avenue to promote the brand. Original and curated content was published across multiple channels to boost customer engagement and attract prospects.
Infographics are a great way to engage new audiences and bring traffic to a blog, article or white paper. This one demonstrates quantifiable ROI of a service.
Attracting a qualified workforce is as big a challenge as attracting customers for some companies. We applied the same knowledge and techniques we use to market Optimax to attract new employees. This HR brochure tells a powerful story about their culture.
Lake Shore Cryotronics
Infographics are great 'teasers' to attract social media users to your blog, website or white paper. This one shares the breadth of the company's global customer base and product line.