Creating buyer personas is an important step toward understanding and reaching your distinct audience. Even in highly targeted industries, personas differ. The more specific you are when determining your personas, the better you'll be able execute inbound marketing strategies to attract these buyers.
Personas can help you:
Segment your email database
Organize your content marketing strategy
Improve lead nurture programs
Build future products or services to suit customer needs
Get the Persona Development Worksheet
Persona Development Worksheet
Download our Persona Development Worksheet, which includes HubSpot's template for creating personas as well as examples of personas defined by Launch clients.