Positioning & Differentiation

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Product Positioning Guide for a Better Marketing Strategy

Creating a true differentiator in the market? We call that market positioning—the process of identifying what makes a company or product unique. That knowledge is the base on which you can build a marketing strategy that achieves results.

The guide explains why you need to differentiate and provides tips for effectively positioning your company within a market. 

 

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How do you find your Sweet Spot?
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