Sales and Marketing Systems for Scalable Growth in Advanced Manufacturing and Capital Equipment

Presented by: Michele Nichols, CEO of Launch Team, Inc. | FABTECH 2018

Automation, global markets and a changing customer base are changing what works in sales and marketing. Learn effective strategies and tactics to improve how you reach new customers. From defining your value proposition in new markets, to product launch strategy and inbound content that drives qualified leads, we'll cover a measurable approach to sales and marketing and lessons learned from companies like yours.