Listen to what’s being talked about in your industry. What are people’s interests and pain points? What questions can you answer? This can give you ideas for new content and let you be part of the conversation.
Our clients repeatedly find that posting on social media about a new whitepaper or a trade show they’re attending causes a spike in their web traffic, and often these individuals visit more pages on the site than the average web visitor.
If you don’t control the conversation about your brand, someone else might. A strong social media presence lets you listen to what people are saying about your company and get your own message across.
For a company just starting with inbound marketing, social media is generally the only (free) way to get new leads fast. Promoting content downloads to specific audiences like LinkedIn groups can give you that initial boost.
Connecting with leads on LinkedIn after a trade show, for example, can put you top of mind with your potential customers.
Social networks are a great way to support existing customers and engage with partners.
Promoting new products or services through social media channels can help you reach a wider audience
Develop a social media strategy
Assess the social media channels that will best reach your audience
Set up social media profiles with appropriate branding
Create a style guide for consistent messaging
Social media was a primary marketing tactic for MurLarkey as they established their brand in the craft spirits market. To grab the attention of audiences as they scrolled through newsfeeds, clean, minimalist designs were created using colorful, eye-catching photos and text to support the message being promoted. The graphics brought the brand to life and created an experience out of the product. Each social media graphic created used similar elements to build brand recognition and made MurLarkey a relatable brand to their diverse target markets.
As an important part of their online marketing strategy, Novatek uses social media integration to boost engagement and SEO efforts. Utilizing various social media platforms allows Novatek to broaden their audience reach. Specifically, LinkedIn is an ideal avenue to encourage users to download materials Novatek has created to support customer needs. This additional content promotion boosts traffic and increases the qualified leads per month. The graphics used maintained a uniform look and feel to compliment their website and download designs.
To increase awareness and encourage attendance, original graphics were created for RPO's employee and recruitment event. Multiple versions of the graphics were created to serve different audiences. The graphics were shared on various social media platforms, garnering the most attention from Facebook promotions. By choosing imagery that showcased company culture rather than products, RPO was able to further attract potential recruits. Similar to the company's traditional marketing materials, this graphic used bright colors and bold text to grab readers' attention. The post directed customers to the Careers web page, increasing website traffic and resulting in high resume submission numbers.
Launch Team developed a social media schedule, managed posts and monitored analytics in order to increase Gillespie's social media footprint. There was a significant increase in visitors coming to the website from social in comparison to the previous three month period. We then introduced Gillespie on Instagram by creating graphics that had a cohesive design scheme. The intelligently designed graphics helped to ensure brand and visual design continuity from their website and marketing collateral.
Our registered patent agents are engineers and scientists who can speed up the patent process and reduce legal costs.
Your internal team is vital to the success of your product or service well beyond its initial launch. Employees, sales partners and leadership must have deep knowledge of the product and a commitment to selling it. We can help ensure that everyone is on the same page.
Our extensive market research helps you understand your target audence, especially their pain points, so you can develop messages that resonate with them. A competitive analysis paired with target customer feedback and sales infrastructure analysis prepares you for the next step in the Launch process.
Your comprehensive marketing roadmap will incorporate all aspects of your developed strategy including awareness, lead generation, customer feedback and closed loop metrics for evaluating the ROI of your marketing investment. Launch Team can also serve as your outsourced marketing team if your internal resources are not enough.
We'll help you narrow your focus and understand your ideal customer. Using our marketing roadmap, we'll develop an outreach plan that reaches the right buyers in the right way.
Our positioning strategy development covers: