Listen to what’s being talked about in your industry. What are people’s interests and pain points? What questions can you answer? This can give you ideas for new content and let you be part of the conversation.
Our clients repeatedly find that posting on social media about a new whitepaper or a trade show they’re attending causes a spike in their web traffic, and often these individuals visit more pages on the site than the average web visitor.
If you don’t control the conversation about your brand, someone else might. A strong social media presence lets you listen to what people are saying about your company and get your own message across.
For a company just starting with inbound marketing, social media is generally the only (free) way to get new leads fast. Promoting content downloads to specific audiences like LinkedIn groups can give you that initial boost.
Connecting with leads on LinkedIn after a trade show, for example, can put you top of mind with your potential customers.
Social networks are a great way to support existing customers and engage with partners.
Promoting new products or services through social media channels can help you reach a wider audience
Develop a social media strategy
Assess the social media channels that will best reach your audience
Set up social media profiles with appropriate branding
Create a style guide for consistent messaging
Our registered patent agents are engineers and scientists who can speed up the patent process and reduce legal costs.
Your internal team is vital to the success of your product or service well beyond its initial launch. Employees, sales partners and leadership must have deep knowledge of the product and a commitment to selling it. We can help ensure that everyone is on the same page.
Our extensive market research helps you understand your target audence, especially their pain points, so you can develop messages that resonate with them. A competitive analysis paired with target customer feedback and sales infrastructure analysis prepares you for the next step in the Launch process.
Your comprehensive marketing roadmap will incorporate all aspects of your developed strategy including awareness, lead generation, customer feedback and closed loop metrics for evaluating the ROI of your marketing investment. Launch Team can also serve as your outsourced marketing team if your internal resources are not enough.
We'll help you narrow your focus and understand your ideal customer. Using our marketing roadmap, we'll develop an outreach plan that reaches the right buyers in the right way.
Our positioning strategy development covers: