Blueprint For Change
Challenge
These participating companies needed to move from a dying commodity into technology services, changing not just their brand, but the way they look, sell, deliver and think.
Solution
This plan for change led company leaders through a sales and marketing assessment of what's working and what isn't today, positioning, marketing strategy, and development of a marketing roadmap to reach their newly-defined customers.
Outcome:
Improvement in profit margin, followed by top line revenue growth.
"B4C was a great experience and provided our leadership the direction we needed. The program focused our efforts and helped us convey a different message to potential customers…..a message very different from our traditional competitors. The message is working. B4C was a great investment." Troy Illum, VP Sales, Drexel Technologies
"The B4C program is a must for all companies interested in laying the foundation for the future. Eastern Engineering clearly has a plan for the future. This would not have been possible without the help of PLS, PLP and the B4C program." Mark Langdon, President, Eastern Engineering
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