Syntec Optics

Challenge

This high-growth Optics manufacturer hoped to create a competitive advantage from their innovations in polymer optics.

Solution

As this company's integrated marketing department, PLS drove marketing strategy through execution including website, collateral and trade show booth and support. PLS wrote and filed patents translated into a white paper, article, press coverage and presentation for the national trade association, along with a tightly targeted brochure demonstrating new capabilities.

Outcome:

This company has quadrupled their revenue over the seven years we've worked together, and improved profit margins by tightly targeting high-value prospects. Their patent and marketing assets have significantly improved company value.