Creating success is what we do.

PLS specializes in B2B marketing for optics, high tech and services companies looking to grow. Our technical background allows us to understand your product and market, from IP to features and benefits, and translate that to business value for your customers. Practical and customer focused, we help you impact sales.

This high-growth Optics manufacturer looked to create a competitive advantage from their innovations in polymer optics.

As this company’s integrated marketing department, PLS drove marketing strategy through execution, including website, collateral and trade show booth and support. PLS wrote and filed patents, translated into a white paper, article, press coverage and presentation for the national trade association, along with a tightly targeted bro. demonstrating new capabilities.

This company has quadrupled their revenue over the seven years we’ve worked together, and improved profit margins by tightly targeting high-value prospects. Their patent and marketing assets have significantly improved company value.

Increase sales and market share by engaging prospective customers in new way; prove ROI of recommended solutions.

Created worldwide, multi-lingual assessment tool with auto-generated customer reports that demonstrate true cost of printing and potential savings from new solutions. Multi-level tool for customer or salesperson’s use. Full set of custom graphs, presentation and proposal, this tool tells a compelling story at a glance and in detail.

Sales teams achieve a 76% close rate when using this assessment tool, while growing deal size. "Over the years, I have been impressed by PLS’ capabilities, and especially their ability to convert general concepts into workable prototypes in record time."

Grow sales of image acquisition systems in energy research while launching into Defense.

Graphics that demonstrate payoff to each industry/application at a glance, speaking to the needs of the business buyer while intriguing the engineer.

“You knew exactly what we are looking for (and somewhat unable to express properly!)” This customer now has highly targeted but flexible marketing assets to quickly and effectively execute against our high-growth marketing plan.

Brand an enterprise change initiative and develop strategy to communicate long-term vision and drive near-term behavior at every level of the organization (in less than three months.)

PLS facilitated creative sessions with the executive leadership team to brand a change initiative for a worldwide, 7000-person organization, its customers and stakeholders. Extending the brand and delivering a clear message focused on value to the end customer, PLS created a logo, presentations, collateral, webinars, websites, banners, signage and other collateral, creating enthusiasm and driving change for widely diverse stakeholders. From initial engagement to unveiling at offsite event three months later, PLS even took on new responsibilities when internal resources could not meet the timeline.

Buy-in and excitement at all levels of the organization, kicked off by “the best leadership offsite I’ve attended in 20 years — focused, informative and energetic.”

Global technology company looked to provide new sales channel with tools and collateral to raise retail store large-format print.

PLS provided brandable collateral kits to their channels to raise customer awareness and encourage sales of highlight color wide format capabilities.

Sales jumped for this high-margin service, increasing consumables and services, and ultimately, unit sales.

This executive search firm looked to launch a consultancy and build a national brand.

With templates and toolkits designed for growth, we were able to stand up new consultancies and generate revenue quickly. As this company’s outsourced marketing department, our oversight and coordination of multiple independent consultants throughout the country maximized resources, minimized cost, and created a seamless, customer-focused brand.

Multi-channel, multi-touch marketing and PR that exceeded growth targets.