product launch proven marketing strategy

"The best leadership offsite I've attended in 20 years—focused, informative and energetic."

Enterprise Change Initiative Kickoff Attendee

Metlife

Challenge

MetLife wished to brand an enterprise change initiative and develop a strategy to communicate long-term vision and drive near-term behavior at every level of the organization (in less than three months).

Solution

Launch Team facilitated creative sessions with the executive leadership team to brand a change initiative for a worldwide, 7000-person organization, its customers and stakeholders. Extending the brand and delivering a clear message focused on value to the end customer, Launch created a logo, presentations, collateral, webinars, websites, banners, signage and other collateral, creating enthusiasm and driving change for widely diverse stakeholders. From initial engagement to unveiling at offsite event three months later, Launch also took on new responsibilities when internal resources could not meet the timeline.

Outcome

Buy-in and excitement at all levels of the organization, kicked off by "the best leadership offsite I've attended in 20 years—focused, informative and energetic."

MetLife | Launch Team Customer Success

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Ross Optical  | Launch Team Success Story

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