product launch proven marketing strategy

"Michele and her team helped us define who we were, who our customers were and what channels we needed to reach them. We hit our targets again and again, growing revenue and recognition."

Chris Cotton, GM | ASE Optics, LLC

ASE Optics, LLC

The Challenge
Create a marketing program for this small engineering company to grow revenue and maximize company value for the CEO.

How We Helped
Launch Team created and executed a marketing plan and sales process, including a new website, blog, trade show booth, social media, video and PR that increased qualified leads, sales and brand awareness.

 

The Results
Launch helped ASE exceed growth goals and positioned them for successful acquisition.

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“Business had always been good-enough but when I decided ASE Optics was ready to grow, it was time to get help with our marketing. A friend recommended Launch. Michele and her team helped us define who we were, who our customers were and what channels we needed to reach them. We hit our targets again and again, growing revenue and recognition. Six years later I still rely on Launch for marketing support across the board.” 

Chris Cotton, GM | ASE Optics, LLC

DIVE DEEPER

Novatek Communications  | Launch Team Success Story

Novatek was rethinking their sales process when we came on board. The CEO, working closely with sales and marketing, wanted to collaborate on strategies that would pay off and spend more time on leadership and organization building.

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Ross Optical  | Launch Team Success Story

Ross Optical was noticing a slow drop in their sales year over year. They were referred to Launch Team by a long-time customer and industry leader who believed that our integrated inbound/outbound marketing approach could raise sales.

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In order to ensure continued growth and a healthy mix of customers, Launch Team worked with Sydor Optics to reach new customers by rebranding and expanding their marketing platform - leading to outstanding results. 

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Lake Shore  | Launch Team Success Story

This second-generation materials test and measurement company needed fresh branding and messaging to reflect their broader vision, make the most of their technical expertise, and to assert their leadership in the global research community.

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